In The Trenches
ITT 225: Leading with Style with David McKnight

ITT 225: Leading with Style with David McKnight

June 9, 2020

 

David McKnight is the founder of McKnight Image Lab and the author of The Zen Executive Presence. He is an image consultant and professional coach who specializes in helping ambitious and busy professionals craft and leverage their personal image and brand to generate wealth, success and confidence.

 

In today’s broadcast, David and I discuss where style and leadership intersect and how to leverage your appearance and presence to get promotions, grow your business, and be more confident in social settings.

 

In this broadcast, David and I talk about:

 

  • David’s incredible journey from stylist to consultant
  • Using your appearance to differentiate yourself from the competition
  • The importance of using your image and style intentionally to signal confidence, credibility and capability
  • The four aspects of your clothing that you need to be aware of
  • What is the most powerful item you can have in your wardrobe
  • Understanding and implementing David’s “Triangle of Power”
  • David’s explanation of the four pillars of Executive Presence
  • Why you need to be aware of others perceptions of you
  • David’s best tips on how to exude confidence while on video or audio calls
  • The one item you should invest in for high-quality video calls
  • What is the fastest and easiest way to establish a personal brand

 

How to Connect with David:

 

 

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How You Can Support In The Trenches

 

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

 

 Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.

 

ITT 224: The Intersection of Design, Entrepreneurship, and Hustle with Daniel Scrivner

ITT 224: The Intersection of Design, Entrepreneurship, and Hustle with Daniel Scrivner

May 19, 2020

 

Daniel Scrivner is the CEO of Flow, which is a project management software. Previously he was the Head of Design at Digit and Square. He's worked for some of the most respected brands in the world including Apple, Nike, Disney, and Target.

 

In today’s broadcast, Daniel and I discuss how someone who worked at Apple and Square was able to take his accrued knowledge into different spaces and into his own company. We dive into many topics ranging from design to creative thinking in general.  

 

In this broadcast, Daniel and I talk about:

 

  • The thing that sparked Daniel’s love for design
  • Daniel’s take on the idea of a “silver bullet” to success
  • Why you need to put in reps to establish soft skills of business and design
  • How Daniel navigated unexpected career paths and the fear of failure
  • The simple reason why Daniel feels uncomfortable when comfortable
  • How Daniel still uses insights he gained from working at Apple and Square in his business
  • Daniel’s creative process of “wide-open exploration” when starting a project
  • The importance of separating user feedback from the creative process

 

How to Connect with Daniel:

 

 

Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:

 

Subscribe to In The Trenches on iTunes

 

Listen to In The Trenches on Spotify

 

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How You Can Support In The Trenches

 

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

 

 Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.

 

ITT 223: How to Grow and Sell an Online Company with Nathan Hirsch

ITT 223: How to Grow and Sell an Online Company with Nathan Hirsch

May 11, 2020

 

Nathan Hirsch is a serial entrepreneur and expert in remote hiring and e-commerce. He is the founder and CEO of FreeeUp.com and the co-founder and COO of Portlight. Nathan is an expert at building efficient systems and processes, sales strategies, and business management. 

 

In today’s broadcast, Nathan Hirsch takes us behind-the-scenes of his acquisition and investment journey and he shares his bootstrap strategies to grow his business into a multimillion-dollar business in a little less than 4 years. 

 

In this broadcast, Nathan and I talk about:

 

  • How Nathan began his entrepreneurial journey using the Amazon Marketplace
  • Behind the scenes of Nathan’s acquisition journey
  • How Nathan figured out what to prioritize in his business
  • Where did Nathan know to put his effort when it came to software
  • Nathan’s strategies to get his business “sales” ready
  • The best rules of thumb when it comes to hiring developers
  • How you can make your business a business that someone wants to buy
  • The top 2 things Nathan had to invest in prior to the sale of his business
  • How Nathan made the decision to sell his business to the person who bought it

 

How to Connect with Nathan:

 

 

Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:

 

Subscribe to In The Trenches on iTunes

 

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How You Can Support In The Trenches

 

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

 

 Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.

 

ITT 222: How to Level Up Your Life and Business with Jovana Miljanovic

ITT 222: How to Level Up Your Life and Business with Jovana Miljanovic

May 4, 2020

 

Jovana Miljanovic was born and raised in Serbia. She built a brick and mortar style business where she ran in-person workshops from scratch and then pivoted to helping people around the world through her virtual education platform. Now Jovana helps women start and scale their businesses online, and she hosts her own podcast, the Jovana Miljanovic Podcast on YouTube.

 

In this broadcast, Jovana Miljanovic walks us through how to build your business in 2020 from scratch, regardless of the constantly shifting economic and social landscape that we’re all in. She also shares why you need to prioritize doing things that make you uncomfortable (in business and life) and how to stick to your goals for an extended period of time.

 

In this broadcast, Jovana and I talk about:

 

  • Behind the scenes of Jovana’s entrepreneurial journey
  • The positives of bartering your services during the start-up phase to kick start your business
  • How Jovana realized she needed to support women in business
  • The reason why Jovana shifted to a predominantly online business
  • Why Jovana feels like everything is an experiment when it comes to business and life
  • How you can stop relying on your past success and start getting uncomfortable
  • Jovana’s go-to structure for getting uncomfortable
  • The best length of time for goal setting
  • Why Jovana loves failing fast and making mistakes in her business
  • How Jovana recommends remaining authentic on social media

 

How to Connect with Jovana:

 

 

Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:

 

Subscribe to In The Trenches on iTunes

 

Listen to In The Trenches on Spotify

 

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How You Can Support In The Trenches

 

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

 

 Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.

 

ITT 221: How to Make Money with eCourses in 2020 with Danny Iny

ITT 221: How to Make Money with eCourses in 2020 with Danny Iny

April 27, 2020

 

Danny Iny is the founder and CEO of Mirasee and best-selling author of nine published books, including Leveraged Learning, Teach and Grow Rich, The Audience Revolution, and Engagement from Scratch!. He is the host of the Business Reimagined Podcast and is also the creator of the acclaimed Course Builder’s Laboratory training program, which provides all the instruction, coaching, and support that entrepreneurs need to build and launch a profitable online course.

 

I’ve had Danny on the podcast before where he shared how to grow a 7-figure business. If you want to hear his backstory, go ahead and give episode 44 a listen.

 

In today’s broadcast, Danny Iny walks us through the ins and outs of e-learning (what it is, how it works, how the e-learning industry is growing and changing, and how to take advantage of it by creating and selling courses online).

 

In this broadcast, Danny and I talk about:

 

  • The low-down on eCourses from 2015 to 2020
  • Danny’s top 2 tips so you can start making a meaningful amount of passive income
  • How to figure out what you can spend to acquire a customer
  • Understanding the difference between “edutainment” and “education”
  • Why Danny believes you need to start with the transformation your eCourse provides before anything else
  • How to offer community and support as an add-on to your eCourse
  • Danny’s strategy behind choosing your ideal topic for your eCourse
  • The 3 must know ingredients to a business that works well with online courses

 

How to Connect with Danny:

 

 

Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:

 

Subscribe to In The Trenches on iTunes

 

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How You Can Support In The Trenches

 

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

 

 Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.

 

ITT 220: Ramping Up Remote Work with David Hassell

ITT 220: Ramping Up Remote Work with David Hassell

April 20, 2020

 

David Hassel is a serial entrepreneur and the co-founder and CEO of 15Five, which is what he views as his opportunity to help organizations and individuals reach their potential and become ‘organizationally-actualized’. He and his team have developed industry leading people management software to drive high performance for over 2000 customers via a suite of features, including weekly check ins.

 

I brought David onto the podcast today to talk about how to transition into remote work and optimize the online working space. This conversation is geared towards leaders, managers and owners who now find themselves being thrust into managing a remote team. We also talk about ways that you can optimize your remote work, even if your team is distributed across the world.

 

In this broadcast, David and I talk about:

 

  • How did David get to into the entrepreneurial lifestyle
  • Was David’s company always focused on remote work
  • What should you implement to make remote work effective
  • How can you provide a sense of connection and belonging while working remotely
  • What tools can you use to keep your team in contact
  • What are the upsides when you apply remote work correctly
  • Can remote work make your business more scalable
  • Why you need a schedule with your remote workers
  • The importance of doing emotional checking on your team calls
  • Does David have set hours for his remote team
  • How to care about high performance and culture simultaneously in your business
  • What is 15Five and how can it help your business

 

How to Connect with David:

 

 

Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:

 

Subscribe to In The Trenches on iTunes

 

Listen to In The Trenches on Spotify

 

Get your weekly dose of In The Trenches on Google Play

 

 

How You Can Support In The Trenches

 

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

 

Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.

 

ITT 219: How To Stop Trading Time For Money with Edward Kay

ITT 219: How To Stop Trading Time For Money with Edward Kay

April 13, 2020

 

Edward Kay works with associations who are frustrated by the inability to get digital and web technology working for them. Clients come to him who are struggling with terrible website-to-membership-database integration, lack of member self-service and important data isolated in unconnected systems. Edward is passionate about making tech deliver for membership organisations and associations.

 

On this week’s episode, I sit down with Edward Kay, a membership technology specialist and the founder of Tall Projects, which provides digital services for membership organizations and associations. I brought Edward on the call to talk about his journey into freelancing; specifically how he keeps his operation lean, how he moved away from trading time for money to a recurring revenue subscription model, and why it’s so important to niche down and then maybe niche down some more.

 

My big takeaway from this episode is that the crux of success is discipline work. And that it’s completely possible to land great clients and organize your business and lifestyle so that it serves you and not the other way around.

 

In this broadcast, Edward and I talk about:

 

  • What is Edward’s business journey
  • How did Edward find his niche
  • Why you need to keep your eyes and ears open for opportunities
  • How did Edward move to a recurring revenue model
  • Why you need to experiment with your pricing on different clients
  • How can you ensure a project isn’t taking more time than you first quoted
  • Why is it important to niche down
  • The importance of expectations around retainers
  • Is a retainer based system the best option for freelancers
  • How can you be more disciplined in your business to make the most of your time
  • What are Edward’s best practices to keep clients for the long haul
  • Why you need to invest in a team for the long-term

 

How to Connect with Edward:

 

 

Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:

 

Subscribe to In The Trenches on iTunes

 

Listen to In The Trenches on Spotify

 

Get your weekly dose of In The Trenches on Google Play

 

 

How You Can Support In The Trenches

 

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

 

Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.

 

ITT 218: How to Survive Financial Chaos with Samir Patel

ITT 218: How to Survive Financial Chaos with Samir Patel

March 23, 2020

 

Samir Patel is the founder and managing partner of Trophy Point Investment Group. He bought his first hotel when he was a junior in college. Samir has successfully served as an officer in the US Army serving as the chief operations officer of a 1,000 person organization. He has engaged in real estate transactions/investments, acquisition of businesses and creating businesses for 10 years.

 

In today’s episode, Samir and I discuss how to mitigate downside risk by spotting financial liabilities and closing them up and more broadly, handling the chaos. 

 

In this broadcast, Samir and I talk about:

 

  • How does Samir turn companies around
  • Where did Samir’s entrepreneurship journey begin
  • How did Westpoint shape Samir’s business mindset
  • How was Samir able to handle his side hustles while on active duty
  • What caused Samir to pursue business ventures full-time
  • What it’s like to turn around after bankruptcy
  • The importance of honesty and knowing when to let people go
  • The importance of communication and asking questions regarding loans
  • What does Samir look for in terms of chaos and uncertainty
  • What should brick and mortar stores prioritize 
  • How the complexities of loans can be managed effectively 

 

How to Connect with Samir:

 

 

Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:

 

Subscribe to In The Trenches on iTunes

 

Listen to In The Trenches on Spotify

 

Get your weekly dose of In The Trenches on Google Play

 

 

How You Can Support In The Trenches

 

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

 Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.

 

ITT 217: Why You Need a Referral Marketing System (with the founder of EarlyParrot) Gaetano Caruana

ITT 217: Why You Need a Referral Marketing System (with the founder of EarlyParrot) Gaetano Caruana

February 3, 2020

Gaetano Caruana is the founder of EarlyParrot, which is a referral marketing software that has helped hundreds of businesses generate high-quality leads through referrals. EarlyParrot was built out of a need and soon evolved into a flexible platform that can be plugged into any sales firm.

 

Today, I sit down with Gaetano Caruana to discuss how to grow your email list and scale your revenue with an automated referral marketing system. I know that sounds like a lot, but it’s truly not that complex. We’ll also dive into how easy it is, how profitable it can be, how a referral program can increase your brand awareness and customer loyalty, why referrals are typically higher quality leads and why that matters to you and your business. Gaetano will also share how referral programs lower the cost of acquisition and so much more.

 

My big takeaway for this episode is for you to listen to the part where we talk about exclusivity. Now, I’m just going to leave it at that. You’ll have to listen to the rest of the episode to know what I’m talking about!

 

In this broadcast, Gaetano and I talk about:

 

  • What led Gaetano to founding EarlyParrot
  • What are the steps it takes to incentivize word of mouth marketing
  • Which incentives should you use when it comes to list building v.s. e-commerce
  • Why you need to be smart and clear with the rewards you’re giving away
  • What is a double-sided campaign and is it hard to implement
  • How much does EarlyParrot usually charge to ensure everything is integrated properly
  • Why you don’t have to give something expensive to get someone engaged
  • Is there anything someone should be cognizant of when choosing your incentives
  • How to promote your referral program for the best results
  • What are some ways to lower the cost of acquisition
  • In what ways is affiliate marketing different than referral marketing
  • How difficult is it to integrate a referral marketing campaign into specific software
  • How does having a referral program in place allow you to keep growing bigger and bigger
  • What content can you use to promote your referral program
  • How to plan for negativity or backlash
  • What ways can you market your referral program without being spammy

 

How to Connect with Gaetano:

 

 

Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:

 

Subscribe to In The Trenches on iTunes

 

Listen to In The Trenches on Spotify

 

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How You Can Support In The Trenches

 

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

 

 Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.

 

ITT 216: How to Grow a Profitable Membership Site with Jen Lehner

ITT 216: How to Grow a Profitable Membership Site with Jen Lehner

January 27, 2020

Jennifer Lehner is a Digital Marketing Strategist and Adjunct Professor of Digital Marketing at Cleveland State University. She shows entrepreneurs how to build an audience and monetize their expertise online using social media and digital tools. She creates online courses and trainings, while also speaking at businesses and universities about the fast-changing world of digital media and how important it is to know exactly how to use these new tools to differentiate yourself, to tell your story and take control of your future.

 

On this week’s episode, I’m sitting down with Jennifer Lerner to discuss how to start and grow a profitable recurring revenue membership site. But that’s not all we discuss! We also dive deep into membership sites, including why membership sites are all about the experience, how to grow a membership site that requires minimal content creation, what content to restrict and what to share, how to use events to reward existing members while generating new paid membership signups and so much more.

 

Typically I would highlight one of my biggest takeaways for the episode, but it’s kind of hard to do today because the whole episode is very solid! So if you want to launch, grow or run a recurring revenue membership site, then I think all the different components of what you’ll hear today will be worthwhile to you.

 

In this broadcast, Jen and I talk about:

 

  • What led Jen to creating her first membership site
  • What was Jen’s original strategy when deciding what content to put together for her membership
  • When did Jen start blogging and creating content
  • How did Jen spin her lack of content into a positive
  • How to know if you should have a monthly or yearly membership
  • Should entrepreneurs gravitate towards creating experience and if so, how can they do this
  • How can you generate new leads for your membership
  • Why does Jen never do free trials
  • Could someone run a membership site as a side hustle
  • How can you ensure your other products aren’t being cannibalized by your membership
  • Why you need to make sure your membership is promoted everywhere

 

How to Connect with Jen:

 

 

Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:

 

Subscribe to In The Trenches on iTunes

 

Listen to In The Trenches on Spotify

 

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How You Can Support In The Trenches

 

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

 

 Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.