In The Trenches
ITT 206: How To Effectively Incorporate Humor Into The Workplace with Andrew Tarvin

ITT 206: How To Effectively Incorporate Humor Into The Workplace with Andrew Tarvin

September 9, 2019

Andrew Tarvin is the creator of Humor That Works. Humor That Works has helped over 25,000 people, from all around the world and within more than 250 different organizations, use humor to achieve success and happiness in the workplace.

 

As an entrepreneur, and as a marketer, I like to use humor to capture attention, get people entertained, and to have more fun with the content I am producing. In today’s conversation, Andrew and I dive into the engineering of humor. We spent some time discussing whether or not there is a scientific or mathematical model that we can follow and what constitutes as good humor or bad humor in the workplace.

 

My big takeaway from this episode is that humor is something that can actually be engineered. There are some good techniques and tactics, and some pragmatic approaches to thinking about how to be humorous in a productive capacity, both in the workplace and on your own.

 

In this broadcast, Andrew and I talk about:

 

  • How did Andrew venture into his current career
  • Why did Andrew start performing stand-up comedy
  • How did Andrew mitigate the risk of leaving his corporate position to start his own business
  • What is the importance of communicating in a language that potential consumers will understand
  • What does it mean to be a Humor Engineer
  • How is humor the 6th missing skill of work
  • In what ways can humor be used strategically to re-energize those that are suffering burnout
  • How can we adjust humor to fit in with today’s standards
  • How to engineer humor in a positive, inclusive way
  • What is the impact of improvisation on starting a conversation with your audience
  • What is the importance of integrating humor into the workplace
  • How you can incorporate the use of memes and gifs in the workplace
  • Why you should aim to make people laugh on occasion
  • What is the value behind creating a framework for humor
  • How to deal with people that bring political humor or offensive humor into the workplace

 

How to Connect with Andrew:

 

 

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ITT 205: 6-Figure Affiliate Marketing Strategies with Jill Stanton

ITT 205: 6-Figure Affiliate Marketing Strategies with Jill Stanton

September 2, 2019

Jill Stanton is the co-creator of Screw the Nine to Five with her husband, Josh Stanton. Jill and her husband are obsessive world travellers (with their little guy, Kai), say-it-like-it-is podcast hosts, lovers of quality of red wine and hell-bent on helping transform unsatisfied employees into dangerously-successful entrepreneurs!

 

In today’s conversation, we discuss how Jill has grown her blog to multiple six figures by selling affiliate products. We also dive into what makes a successful affiliate marketing program, how to niche down effectively and what is working and what’s not working in the digital marketing space right now.

 

My big takeaway from this episode is that affiliate income can be simple, easy and fun to earn, and it’s particularly suited for those people who want to focus on content creation and teaching first. If you’re already creating content and teaching and sharing great information, then you should also be leveraging affiliate or affiliate products. Because if you’re not, then you’re leaving money on the table. 

 

Take some notes and consider how you might be able to implement or integrate affiliate marketing into what you’re already doing.

 

In this broadcast, Jill and I talk about:

 

  • How did Jill and her husband begin their blog
  • Why should you stick to what you know first when blogging
  • What were some of the obstacles Jill and her husband faced while establishing their platform
  • How important are free Facebook Groups to grow your audience
  • What is the importance of receiving feedback from your audience
  • What are the benefits of niching down versus creating a broad platform
  • How and why did Jill and her husband shut down their membership site
  • What are the best strategies for those entering the affiliate marketing space
  • Why you are leaving money on the table if you are not incorporating affiliate marketing in your business
  • Why attention and trust are critical for those pursuing affiliate marketing
  • How to niche down and offer services to the right audience
  • Where does Jill view the future of Screw the Nine to Five going

 

How to Connect with Jill:

 

 

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Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

ITT 204: How to Start a Side Hustle and Quit Your Job with Steve Chou

ITT 204: How to Start a Side Hustle and Quit Your Job with Steve Chou

August 30, 2019

Steve Chou is the founder of My Wife Quit Her Job. When Steve’s wife became pregnant with their first child, she decided to quit her job to stay at home with the kids. But instead of cutting back on their lifestyle, they started an online store and made over $100K in only 12 months to replace her salary. 

 

On today’s episode, Steve and I talk about that website, how he founded it, and how they were able to replace her income with a side hustle project within about one to two years of starting their business. Steve created a foundation in niche businesses, through traffic, lead generation, marketing and sales for his physical and digital products.

 

My big takeaway from today’s episode was that great results can occur by working with a chatbot through Facebook messenger. I can’t wait for you to hear Steve’s statistics to share about his experience with that feature!

 

In this broadcast, Steve and I talk about:

 

  • How did Steve enter the blogging space
  • What factors attributed to the significant increases in growth for My Wife Quit Her Job
  • How effective are affiliate offers for growth
  • Why you should use a product or be familiar with a product before adding an affiliate to a post
  • How did Steve’s e-commerce conference turn into a Shark Tank-style event
  • What is working and what is not working for generating sales and traffic online
  • The importance of using push notifications and chatbots 
  • How to lead potential customers to opt in for your chatbot
  • What is on the horizon for Steve’s e-commerce and blogging spaces 
  • The importance of balancing business life and family life

 

How to Connect with Steve:

 

 

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Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

ITT 203: Using Ads on Amazon To Boost Your Book Sales with Brian Berni

ITT 203: Using Ads on Amazon To Boost Your Book Sales with Brian Berni

August 19, 2019

Brian Berni is a former Vatican secret archives employee and a best selling author under multiple pen names. He blogs for writers and self publishers at Authorstech and is the co-founder of BookAds, an agency that helps authors advertise their books through Amazon Marketing Services (AMS) and book club ads in 2018. Brian also hosted the first ever virtual summit for fiction writers. 

 

I brought Brian onto the podcast today to talk about book marketing, book advertising, what’s working, what’s not, and how to make a mess work for you. In today’s conversation, I wanted Brian to share his experience from hosting his first ever virtual summit, Indie Novelist Summit for fiction writers in 2018, which helped him go from practically zero to thousands of engaged readers. Due to the success of the summit, several thousand more subscribers joined his email list and generated multiple five figures just from ticket sales of his virtual summit alone. During the campaign, I worked with Brian, which was a lot of fun because he had such a commitment to quality. And so I have kind of two big takeaways. 

 

From today’s conversation, I had two big takeaways. The first is on the marketing front which is that Amazon is moving to a pay-to-play model, which seems to be the future of Amazon book sales. The second big takeaway is on the virtual summit front, which is that they work. If you want to know more about virtual summits, you can go to my blog.

 

In this broadcast, Brian and I talk about:

 

  • How did Brian venture into an online space 
  • Why did Brian choose to engage other authors to network
  • In what ways did Brian hone his niche around self-publishing
  • The importance of being acquainted with Facebook, Google and Amazon ads
  • How Brian became specialized in book ads marketing
  • Why you should always continue experimenting and testing with ads
  • The importance of realizing that each book marketing ad will not work for all books
  • What are the critical components of running a paid ad campaign
  • What were Brian’s expectations for his first virtual summit
  • How successful was the Indie Novelist Summit in terms of growth
  • The importance of using a survey to engage the interests of your community
  • Where does Brian view his business ventures going in the future

 

How to Connect with Brian:

 

 

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ITT 202: How to Scale an Agency with Chad Pytel

ITT 202: How to Scale an Agency with Chad Pytel

August 12, 2019

Chad Pytel is a developer, founder and CEO of thoughtbot, a product design development consultancy with six studios across the U.S. and U.K. For over 15 years, thoughtbot has produced top quality web and mobile apps with hundreds of clients from one person startups to Fortune 500 enterprises, universities and nonprofits. Chad co-authored two books, Rails AntiPatterns and Pro Active Record, has spoken at conferences around the world and is the host of the podcast Giant Robots Smashing Into Other Giant Robots.

 

On today’s episode, I sit down with Chad to talk about how thoughtbot went from an idea to a small five person Web agency. From there it grew to over a 100 person consultancy. During this conversation, we also discuss how Chad has been able to grow this company over the last decade and what that’s been like to expand and grow across multiple geographic locations.

 

My big takeaway from today’s conversation is that there are a lot of ways to build the type of business you want to build. But the one thing that’s critical is the vision, what you care about, how you do work, who you want to work with, and the things that will separate you from others because there’s always going to be competition. The thing that’s going to separate you from the competition are your values, your goals and how you organize the work you do and why you do it.

 

In this broadcast, Chad and I talk about:

 

  • How Chad founded thoughtbot
  • In what ways Chad measured success versus unsuccess during the first few years of his business
  • How to build the type of business you want to build
  • The importance of minimizing what your company offers to find a niche
  • Why establishing clear specializations for your business attracts ideal customers
  • How value driven decisions create positive customer relations
  • What are the benefits of a team working in the same physical space 
  • What are the pros and cons of a team working on a project remotely 
  • How to measure the trade-offs of having a full staff of W-2 workers 
  • Where does Chad see his business going in the future 

 

How to Connect with Chad:

 

 

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Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

ITT 201: How to Feast as a Freelancer with Jason Resnick

ITT 201: How to Feast as a Freelancer with Jason Resnick

August 5, 2019

On today’s episode, I am having a conversation with Jason Resnick who is a web developer, host of the podcast, Live in the Feast and creator of the online community for freelancers, Feast. Inside Feast and through his blog and podcast, Jason helps freelancers discover their niche, plan out and market themselves, build recurring revenue and stay in the feast. Jason helps his clients reach their goals, connect with their why and live the life that they’ve always wanted to live.

 

My big takeaway from this episode is something that’s a recurring theme with the entrepreneurs,authors and creators - you need to niche down at the very least to get any sort of traction from your marketing. The reason is simple. There’s just so much competition out there now that to be generic is kind of a death knell but a great resume and track record can help. If you’re showcasing your work and knowledge online via blogs or podcasts, that can all help, but unless you can target a specific subset of the market, your marketing dollars and bandwidth will vanish before you get any real traction. To stand out, you need to speak directly to your target market. Without further ado, let’s get to today’s interview.

 

In this broadcast, Jason and I talk about:

 

  • How did Jason enter the world of freelancing
  • What sparked Jason’s passion for helping other freelancers
  • In what ways has the nature of freelancing changed over the years
  • The importance of learning basic marketing and sales skills at a young age
  • How to build a platform and establish yourself as a freelancer
  • Why a freelancer should measure value VS price
  • Why a freelancer should focus on smaller, less time consuming projects
  • The importance of specializing in a service and finding a niche 
  • How can a new freelancer discover a niche and build a track record
  • In what ways can an established freelancer focus on a specific type of client 
  • How can a third party can help a freelancer discover their ideal client and niche

 

How to Connect with Jason:

 

 

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Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

ITT 200: How to Think Like an Entrepreneur with Patrick Vlaskovits, Megan Reamer and Bret Boyd

ITT 200: How to Think Like an Entrepreneur with Patrick Vlaskovits, Megan Reamer and Bret Boyd

July 29, 2019

Today’s panelists are Megan Reamer is the co-founder and CEO of Jackson’s Honest, a healthy foods company. Jackson’s Honest makes potato chips, tortilla chips and grain free puffs all cooked in organic coconut oil. Patrick Vlaskovits is an entrepreneur and 2 time New York Times bestselling author. His writing has been featured in the Harvard Business Review and the Wall Street Journal, and he speaks at technology conferences worldwide. And our third panelist is Bret Boyd is the CEO of Knoema, a software platform for data access and discovery. At Knoema, Bret and his team build tools to help public and private-sector organizations make better decisions with data.

 

During today’s episode, I’m interviewing not one, but three exceptional CEOs. This episode is a bit different than my other podcasts, as it’s a live podcast where I’m extracting the panelist’s best insights on business, marketing, creativity, and leadership.

 

In this broadcast, Patrick, Megan, Bret and I talk about:

 

  • How did Megan differentiate her product in a saturated marketplace
  • Why a successful product usually stems from need
  • How did Patrick perceive and evaluate pockets of opportunity for his business
  • Where in the value chain should you focus your efforts
  • In what ways did Brett implement business cycles as a founder and founder
  • How do the panelists incorporate partnerships into their business
  • How to conduct market research?
  • What would keep someone from rolling out a new product? 
  • In what ways should you organize your business to profit from extreme growth
  • How to think and act like an entrepreneur as a member of an organization
  • When hiring, how can you find and hire employees who can drive a business and organization forward
  • How do you properly measure employee performance so you know if someone is genuinely not pulling their weight

 

The audience Q&A is from 42:40 - 57:00.

 

  • How does Megan think about new extremes in her business
  • What has Megan done to get her business story out to consumers
  • When is the right time to say yes this is a successful investment
  • How can you handle personal risk and stick with your decisions
  • Has Megan ever felt like she had to compromise her values as a mother or woman

 

How to Connect with Patrick, Megan, Bret:

 

 

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Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

ITT 199: Authority Positioning with Podcasts with Michael Greenberg

ITT 199: Authority Positioning with Podcasts with Michael Greenberg

July 22, 2019

Michael Greenberg is a serial entrepreneur, strategist, founder of Gentleman of Technology and the CEO of Call for Content, a white label podcasting agency. In a nutshell, Call for Content helps agency owners book podcasts for their clients. Instead of going the typical straight to client approach, they sell their services to agencies who then resell the service to their existing clients. 

 

In today’s conversation, I sit down with Michael Greenberg to discuss all things podcasting. My big takeaway from today’s conversation is that if you already do client based work, you really should consider what a white label, B2B type structure would look like for you. This is especially helpful, if you are somebody who really likes the implementation side, but you struggle with the sales side. During this conversation, we really dive deep into how you can make money podcasting without dealing with the administrative side of things. Without further ado, let’s dive into the conversation!

 

In this broadcast, Michael and I talk about:

 

  • How Michael entered the business-to-business space
  • In what ways can clients take advantage of podcasts
  • Why Michael decided to productize podcasting for his clients
  • What agencies are ideal targets for his services
  • How to maintain relationships with agencies in the white label space
  • How Michael plans to scale in the podcasting community
  • In what ways you can apply authority marketing in podcasting
  • The shotgun approach v.s. Michael’s preferred laser focus type of marketing
  • The importance of recent and consistent appearances on podcasts for return of investment
  • Why you should shift your view of a podcast to a speaking engagement v.s. an audio blog
  • How engaging your podcast audience in an open ended conversation leads to growth by word of mouth
  • How to increase your amount of podcast downloads
  • Where Michael views the future of podcasting is heading
  • When to decide if moving to a paid subscription for a podcast would be beneficial for you

 

How to Connect with Michael:

 

 

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Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

ITT 198: Creating Your Family Story with Caspar Craven

ITT 198: Creating Your Family Story with Caspar Craven

July 15, 2019

Caspar Craven is a conference and corporate event speaker, adventurer who sailed around the world with his wife and three children, and the best selling author of the book Where the Magic Happens.

In today’s episode, Caspar and I talk about his experience sailing around the world with his wife and three children, who are all under the age of 10, and how he was able to manage his family and his business at the same time. We discuss what he learned about entrepreneurship, productivity, success and overall happiness in general. My big takeaway from today’s conversation is that everyone should have a goal and an aim for their family. This goal and aim should pull your family into the future so that they are inspired collectively.

In this broadcast, Caspar and I talk about:

  • What it was like to sail around the world with his family in tow
  • How Caspar was able to manage his expenses while traveling
  • How his travels led to developing new business ventures
  • What were the challenges surrounding time spent working on his businesses versus time he was able to spend with family
  • How to create a strong narrative at home to positively impact your business
  • What is a family story and why is it important
  • The importance of clarity and excitement in a family story
  • How critical it is to carry out your vision and your family story
  • Why focusing on your values is a core way to engage teamwork
  • Ways to establish a timeline that fits in with your goals and your current situation
  • Why you need joint engagement regarding the creation of a family story
  • What are rituals and how do they shape your lifestyle

How to Connect with Caspar:

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Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

ITT 197: Attract and Close More Clients

ITT 197: Attract and Close More Clients

July 9, 2019

Dov Gordon is a coach who helps consultants, coaches and experts get ideal clients. He is the founder and head coach of The Alchemist Entrepreneur, which works on the core concepts of your marketing message and systematic implementation.

 

On today’s episode, I sit down with Dov Gordon, a coach who helps consultants, coaches and experts land their ideal clients. We dive into precisely how you should be crafting your tagline or hooks that will allow you to get more clients. My big takeaway from today’s conversation is Dov’s three step process that he walks through with clients when he’s helping them develop their taglines and hooks.

 

In this broadcast, Dov and I talk about:

 

  • What led Dov to enter the consultant space
  • How did Dov use the “live it to learn it” mentality
  • In what ways did Dov use experiential learning without a college education
  • What is the “path of mastery” and how it applies to a marketing funnel
  • How to lead a customer through an experience 
  • The importance of connecting with a master/mentor to save yourself time
  • What is considered interesting content for an ideal customer/client
  • How the ideal client is concerned with a problem that they have and don’t want, and a result they want and don’t have
  • Why starting simple, such as assessing a general problem, engages further interest in the consultation
  • In what ways can a consultant shift positions to attract higher end clients
  • Why a consultant should ask themselves what problems they help solve and what results they can enable
  • When you gain the trust of an ideal client, how do you effectively close

 

How to Connect with Dov:

 

 

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Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.