In The Trenches
ITT 230: Pay What you Want Pricing with Justin Brooke

ITT 230: Pay What you Want Pricing with Justin Brooke

September 20, 2021

 

Justin Brooks is the founder of Adskills.com, the world's largest online school for digital advertising. His company teaches advertisers how to install proven campaign frameworks and training the next generation of media buyers and connecting them with great clients or jobs.

 

Today, we’re gonna dive into his experiments and forays into “pay what you want” pricing, what he loves about it, what has worked well, and also what hasn’t.

 

In this broadcast, Justin and I talk about:

 

  • Justin’s company AdSkills and how long he’s been in the business of selling courses
  • What payment model he prefers to use when delivering his services
  • Justin’s foray into “pay what you want” pricing
  • How the “pay what you want” pricing model surpassed “free plus shipping” in a split test and what happened when he introduced “bump selling”
  • Some of his other findings from the split test experiments
  • How he utilized “pay what you want” to boost sales and draw in customers at a coffee shop meetup
  • What is Justin’s philosophy behind which product to offer as “pay what you want”
  • “Pay what you want” as a way to acquire great testimonials and happy customers
  • Ways to incentivize a higher contribution when using a “pay what you want” model
  • How “pay what you want” changed Justin’s life and business 
  • Some things he wishes he knew before he started using this pricing model and the biggest surprises he encountered while using it

 

RELEVANT LINKS:

 

 

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How You Can Support In The Trenches

 

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

 

 Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.

 

ITT 229: Behind the Scenes of the Founding of Comedy Central with Art Bell

ITT 229: Behind the Scenes of the Founding of Comedy Central with Art Bell

February 2, 2021

 

Art Bell is the former TV executive who founded The Comedy Channel, which became Comedy Central. He continued his television career as President of CourtTV. After Art left the TV business, he took some writing courses and found he loved writing. Constant Comedy: How I Started Comedy Central and Lost My Sense of Humour is his first book, not counting a humor book he wrote with a couple other guys while at Comedy Central.

 

Today, Art and I are going to talk about creative processes, the business of comedy, and the up and down journey that entrepreneurs and creatives go through.

 

In this broadcast, Art and I talk about:

 

  • Art’s journey to finding what he actually wanted to do for his career
  • The inspiration behind his book Constant Comedy: How I Started Comedy Central and Lost My Sense of Humour
  • Why you need to use every skill in your toolkit, no matter the job
  • How Art managed the leaps between professions
  • The importance of knowing and believing that your idea is inevitable and how to use that knowledge to make it happen
  • The various ways Art bootstrapped his idea for Comedy Central
  • The single thing people are looking for when you pitch an idea
  • Art’s best tips for divvying up roles after a merger or acquisition
  • Some of Art’s most creative ideas when it comes to marketing
  • Art’s best advice for creatives wanting to make a name for themselves

 

RELEVANT LINKS:

 

 

Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:

 

Subscribe to In The Trenches on iTunes

 

Listen to In The Trenches on Spotify

 

Get your weekly dose of In The Trenches on Google Play

 

 

How You Can Support In The Trenches

 

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

 

 Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.

 

ITT 228: Inside SYSTEMology with David Jenyns

ITT 228: Inside SYSTEMology with David Jenyns

August 24, 2020

 

David Jenyns is the author of SYSTEMology, host of the Business Systems Simplified podcast and a serial business owner. Recognised as a high achieving businessman, you will find many of his keynotes on YouTube.

 

In today’s episode, David and I discuss his proprietary 7-step process for systemizing your business. We break down the method for those looking to turn an early startup success into a repeatable process that can scale with you and your business. Because if you don’t have systems, you don’t have a business. Period.  

 

In this broadcast, David and I talk about:

 

  • How the renowned Michael Gerber changed David’s business adventure
  • The benefits of applying a systematic approach to starting a business
  • Why you need to consider working on projects for free 
  • Linearity of business growth and why is it important
  • Identifying and understanding the values of being a system thinker
  • Embracing systems and processes to systemize your business (even if you’re not tech savvy)
  • David’s go-to process for evaluating businesses and their systems
  • 10-15 must-have systems that move the needle in your business
  • David’s 7 steps to system optimization (have a pen and paper ready)
  • Changing the direction of your business with a 3-step 1-page outline
  • Hiring a systems process professional so that you can finally step out of your business
  • David’s best tip for increasing the value of your business

 

How to Connect with David:

 

 

Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:

 

Subscribe to In The Trenches on iTunes

 

Listen to In The Trenches on Spotify

 

Get your weekly dose of In The Trenches on Google Play

 

 

How You Can Support In The Trenches

 

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

 

 Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.

 

ITT 227: How to Invest in Real Estate Without Cash, Loans, or Debt with Chris Prefontaine

ITT 227: How to Invest in Real Estate Without Cash, Loans, or Debt with Chris Prefontaine

August 17, 2020

 

Chris Prefontaine 3- time best-selling author, founder and CEO of SmartRealEstateCoach.com and host of the Smart Real Estate Coach Podcast. Chris founded Smart Real Estate Coach in 2014, bringing in his son Nick, daughter Kayla, and son-in-law Zachary to help grow the company. Chris and his team coach investors on how to properly scale and automate their real estate investing businesses throughout North America, without using their own cash, credit, or taking out bank loans to buy a property. Chris and his family buy and sell homes in their own market every month and then mentor, coach, and consult students and associates all around North America to do the exact same thing.

 

I brought Chris onto the podcast today to talk about how to invest in real estate with no capital. Not only that, but Chris shares pretty much everything you need to know about real estate in 2020 and beyond.

 

 In this broadcast, Chris and I talk about:

 

  • The low-down on how Chris broke into a saturated industry
  • Effective real estate investing during the pandemic 
  • The do’s and don’ts when buying property
  • Chris’ best tips on purchasing property with no credit or money down
  • How to capitalize on the economic forces during the next 6 months
  • What the outlook for the real estate industry is in 2020 and beyond 
  • Tips on making deals outside of the conventional loan system
  • The best way to find a niche that interests you
  • How to approach experts in your field of interest to mentor you
  • Why you need to learn about economic trends in your desired niche

 

How to Connect with Chris:

 

 

Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:

 

Subscribe to In The Trenches on iTunes

 

Listen to In The Trenches on Spotify

 

Get your weekly dose of In The Trenches on Google Play

 

 

How You Can Support In The Trenches

 

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

 

 Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.

 

ITT 226: How to Start and Grow a Podcast in 2020 with Michael Neeley

ITT 226: How to Start and Grow a Podcast in 2020 with Michael Neeley

August 10, 2020

 

Michael Neeley is an authority strategist, business mentor and podcasting veteran. Along with hosting many podcasts, Michael is a writer, a motivational speaker, a personal development coach, and the creator of the transformational program The Art of Forgetting

 

In today’s conversation, Michael and I discuss the ins and outs of starting a podcast in 2020 from tax write offs to gaining tremendous traction relatively quickly. If you’re thinking about starting a podcast, then grab a pen and paper and take some notes.

 

In this broadcast, Michael and I talk about:

 

  • How have podcasts changed from 2003-2020
  • Why 2020 is the perfect year to start a podcast
  • Clever ways to set the initial focus of your podcast
  • The best way to plan your podcast episodes in advance
  • Michael’s top recommendations regarding podcast sponsorships and advertising
  • How to make money from your podcast
  • The low down on tax write offs for podcasters
  • Embracing evergreen content rather than hot button content
  • Michael’s traction boosting podcast “growth hacks”
  • Talking Tech - What you need to know about production, software, hardware, and hosting platforms

 

How to Connect with Michael:

 

 

Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:

 

Subscribe to In The Trenches on iTunes

 

Listen to In The Trenches on Spotify

 

Get your weekly dose of In The Trenches on Google Play

 

 

How You Can Support In The Trenches

 

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

 

 Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.

 

ITT 225: Leading with Style with David McKnight

ITT 225: Leading with Style with David McKnight

June 9, 2020

 

David McKnight is the founder of McKnight Image Lab and the author of The Zen Executive Presence. He is an image consultant and professional coach who specializes in helping ambitious and busy professionals craft and leverage their personal image and brand to generate wealth, success and confidence.

 

In today’s broadcast, David and I discuss where style and leadership intersect and how to leverage your appearance and presence to get promotions, grow your business, and be more confident in social settings.

 

In this broadcast, David and I talk about:

 

  • David’s incredible journey from stylist to consultant
  • Using your appearance to differentiate yourself from the competition
  • The importance of using your image and style intentionally to signal confidence, credibility and capability
  • The four aspects of your clothing that you need to be aware of
  • What is the most powerful item you can have in your wardrobe
  • Understanding and implementing David’s “Triangle of Power”
  • David’s explanation of the four pillars of Executive Presence
  • Why you need to be aware of others perceptions of you
  • David’s best tips on how to exude confidence while on video or audio calls
  • The one item you should invest in for high-quality video calls
  • What is the fastest and easiest way to establish a personal brand

 

How to Connect with David:

 

 

Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:

 

Subscribe to In The Trenches on iTunes

 

Listen to In The Trenches on Spotify

 

Get your weekly dose of In The Trenches on Google Play

 

 

How You Can Support In The Trenches

 

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

 

 Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.

 

ITT 224: The Intersection of Design, Entrepreneurship, and Hustle with Daniel Scrivner

ITT 224: The Intersection of Design, Entrepreneurship, and Hustle with Daniel Scrivner

May 19, 2020

 

Daniel Scrivner is the CEO of Flow, which is a project management software. Previously he was the Head of Design at Digit and Square. He's worked for some of the most respected brands in the world including Apple, Nike, Disney, and Target.

 

In today’s broadcast, Daniel and I discuss how someone who worked at Apple and Square was able to take his accrued knowledge into different spaces and into his own company. We dive into many topics ranging from design to creative thinking in general.  

 

In this broadcast, Daniel and I talk about:

 

  • The thing that sparked Daniel’s love for design
  • Daniel’s take on the idea of a “silver bullet” to success
  • Why you need to put in reps to establish soft skills of business and design
  • How Daniel navigated unexpected career paths and the fear of failure
  • The simple reason why Daniel feels uncomfortable when comfortable
  • How Daniel still uses insights he gained from working at Apple and Square in his business
  • Daniel’s creative process of “wide-open exploration” when starting a project
  • The importance of separating user feedback from the creative process

 

How to Connect with Daniel:

 

 

Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:

 

Subscribe to In The Trenches on iTunes

 

Listen to In The Trenches on Spotify

 

Get your weekly dose of In The Trenches on Google Play

 

 

How You Can Support In The Trenches

 

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

 

 Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.

 

ITT 223: How to Grow and Sell an Online Company with Nathan Hirsch

ITT 223: How to Grow and Sell an Online Company with Nathan Hirsch

May 11, 2020

 

Nathan Hirsch is a serial entrepreneur and expert in remote hiring and e-commerce. He is the founder and CEO of FreeeUp.com and the co-founder and COO of Portlight. Nathan is an expert at building efficient systems and processes, sales strategies, and business management. 

 

In today’s broadcast, Nathan Hirsch takes us behind-the-scenes of his acquisition and investment journey and he shares his bootstrap strategies to grow his business into a multimillion-dollar business in a little less than 4 years. 

 

In this broadcast, Nathan and I talk about:

 

  • How Nathan began his entrepreneurial journey using the Amazon Marketplace
  • Behind the scenes of Nathan’s acquisition journey
  • How Nathan figured out what to prioritize in his business
  • Where did Nathan know to put his effort when it came to software
  • Nathan’s strategies to get his business “sales” ready
  • The best rules of thumb when it comes to hiring developers
  • How you can make your business a business that someone wants to buy
  • The top 2 things Nathan had to invest in prior to the sale of his business
  • How Nathan made the decision to sell his business to the person who bought it

 

How to Connect with Nathan:

 

 

Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:

 

Subscribe to In The Trenches on iTunes

 

Listen to In The Trenches on Spotify

 

Get your weekly dose of In The Trenches on Google Play

 

 

How You Can Support In The Trenches

 

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

 

 Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.

 

ITT 222: How to Level Up Your Life and Business with Jovana Miljanovic

ITT 222: How to Level Up Your Life and Business with Jovana Miljanovic

May 4, 2020

 

Jovana Miljanovic was born and raised in Serbia. She built a brick and mortar style business where she ran in-person workshops from scratch and then pivoted to helping people around the world through her virtual education platform. Now Jovana helps women start and scale their businesses online, and she hosts her own podcast, the Jovana Miljanovic Podcast on YouTube.

 

In this broadcast, Jovana Miljanovic walks us through how to build your business in 2020 from scratch, regardless of the constantly shifting economic and social landscape that we’re all in. She also shares why you need to prioritize doing things that make you uncomfortable (in business and life) and how to stick to your goals for an extended period of time.

 

In this broadcast, Jovana and I talk about:

 

  • Behind the scenes of Jovana’s entrepreneurial journey
  • The positives of bartering your services during the start-up phase to kick start your business
  • How Jovana realized she needed to support women in business
  • The reason why Jovana shifted to a predominantly online business
  • Why Jovana feels like everything is an experiment when it comes to business and life
  • How you can stop relying on your past success and start getting uncomfortable
  • Jovana’s go-to structure for getting uncomfortable
  • The best length of time for goal setting
  • Why Jovana loves failing fast and making mistakes in her business
  • How Jovana recommends remaining authentic on social media

 

How to Connect with Jovana:

 

 

Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:

 

Subscribe to In The Trenches on iTunes

 

Listen to In The Trenches on Spotify

 

Get your weekly dose of In The Trenches on Google Play

 

 

How You Can Support In The Trenches

 

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

 

 Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.

 

ITT 221: How to Make Money with eCourses in 2020 with Danny Iny

ITT 221: How to Make Money with eCourses in 2020 with Danny Iny

April 27, 2020

 

Danny Iny is the founder and CEO of Mirasee and best-selling author of nine published books, including Leveraged Learning, Teach and Grow Rich, The Audience Revolution, and Engagement from Scratch!. He is the host of the Business Reimagined Podcast and is also the creator of the acclaimed Course Builder’s Laboratory training program, which provides all the instruction, coaching, and support that entrepreneurs need to build and launch a profitable online course.

 

I’ve had Danny on the podcast before where he shared how to grow a 7-figure business. If you want to hear his backstory, go ahead and give episode 44 a listen.

 

In today’s broadcast, Danny Iny walks us through the ins and outs of e-learning (what it is, how it works, how the e-learning industry is growing and changing, and how to take advantage of it by creating and selling courses online).

 

In this broadcast, Danny and I talk about:

 

  • The low-down on eCourses from 2015 to 2020
  • Danny’s top 2 tips so you can start making a meaningful amount of passive income
  • How to figure out what you can spend to acquire a customer
  • Understanding the difference between “edutainment” and “education”
  • Why Danny believes you need to start with the transformation your eCourse provides before anything else
  • How to offer community and support as an add-on to your eCourse
  • Danny’s strategy behind choosing your ideal topic for your eCourse
  • The 3 must know ingredients to a business that works well with online courses

 

How to Connect with Danny:

 

 

Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:

 

Subscribe to In The Trenches on iTunes

 

Listen to In The Trenches on Spotify

 

Get your weekly dose of In The Trenches on Google Play

 

 

How You Can Support In The Trenches

 

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

 

 Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.

 

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