In The Trenches
ITT 201: How to Feast as a Freelancer with Jason Resnick

ITT 201: How to Feast as a Freelancer with Jason Resnick

August 5, 2019

On today’s episode, I am having a conversation with Jason Resnick who is a web developer, host of the podcast, Live in the Feast and creator of the online community for freelancers, Feast. Inside Feast and through his blog and podcast, Jason helps freelancers discover their niche, plan out and market themselves, build recurring revenue and stay in the feast. Jason helps his clients reach their goals, connect with their why and live the life that they’ve always wanted to live.

 

My big takeaway from this episode is something that’s a recurring theme with the entrepreneurs,authors and creators - you need to niche down at the very least to get any sort of traction from your marketing. The reason is simple. There’s just so much competition out there now that to be generic is kind of a death knell but a great resume and track record can help. If you’re showcasing your work and knowledge online via blogs or podcasts, that can all help, but unless you can target a specific subset of the market, your marketing dollars and bandwidth will vanish before you get any real traction. To stand out, you need to speak directly to your target market. Without further ado, let’s get to today’s interview.

 

In this broadcast, Jason and I talk about:

 

  • How did Jason enter the world of freelancing
  • What sparked Jason’s passion for helping other freelancers
  • In what ways has the nature of freelancing changed over the years
  • The importance of learning basic marketing and sales skills at a young age
  • How to build a platform and establish yourself as a freelancer
  • Why a freelancer should measure value VS price
  • Why a freelancer should focus on smaller, less time consuming projects
  • The importance of specializing in a service and finding a niche 
  • How can a new freelancer discover a niche and build a track record
  • In what ways can an established freelancer focus on a specific type of client 
  • How can a third party can help a freelancer discover their ideal client and niche

 

How to Connect with Jason:

 

 

Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:

 

 

Subscribe to In The Trenches on iTunes

 

Listen to In The Trenches on Spotify

 

Get your weekly dose of In The Trenches on Google Play

 

 

How You Can Support In The Trenches

 

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

ITT 200: How to Think Like an Entrepreneur with Patrick Vlaskovits, Megan Reamer and Bret Boyd

ITT 200: How to Think Like an Entrepreneur with Patrick Vlaskovits, Megan Reamer and Bret Boyd

July 29, 2019

Today’s panelists are Megan Reamer is the co-founder and CEO of Jackson’s Honest, a healthy foods company. Jackson’s Honest makes potato chips, tortilla chips and grain free puffs all cooked in organic coconut oil. Patrick Vlaskovits is an entrepreneur and 2 time New York Times bestselling author. His writing has been featured in the Harvard Business Review and the Wall Street Journal, and he speaks at technology conferences worldwide. And our third panelist is Bret Boyd is the CEO of Knoema, a software platform for data access and discovery. At Knoema, Bret and his team build tools to help public and private-sector organizations make better decisions with data.

 

During today’s episode, I’m interviewing not one, but three exceptional CEOs. This episode is a bit different than my other podcasts, as it’s a live podcast where I’m extracting the panelist’s best insights on business, marketing, creativity, and leadership.

 

In this broadcast, Patrick, Megan, Bret and I talk about:

 

  • How did Megan differentiate her product in a saturated marketplace
  • Why a successful product usually stems from need
  • How did Patrick perceive and evaluate pockets of opportunity for his business
  • Where in the value chain should you focus your efforts
  • In what ways did Brett implement business cycles as a founder and founder
  • How do the panelists incorporate partnerships into their business
  • How to conduct market research?
  • What would keep someone from rolling out a new product? 
  • In what ways should you organize your business to profit from extreme growth
  • How to think and act like an entrepreneur as a member of an organization
  • When hiring, how can you find and hire employees who can drive a business and organization forward
  • How do you properly measure employee performance so you know if someone is genuinely not pulling their weight

 

The audience Q&A is from 42:40 - 57:00.

 

  • How does Megan think about new extremes in her business
  • What has Megan done to get her business story out to consumers
  • When is the right time to say yes this is a successful investment
  • How can you handle personal risk and stick with your decisions
  • Has Megan ever felt like she had to compromise her values as a mother or woman

 

How to Connect with Patrick, Megan, Bret:

 

 

Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:

 

 

Subscribe to In The Trenches on iTunes

 

Listen to In The Trenches on Spotify

 

Get your weekly dose of In The Trenches on Google Play

 

 

How You Can Support In The Trenches

 

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

ITT 199: Authority Positioning with Podcasts with Michael Greenberg

ITT 199: Authority Positioning with Podcasts with Michael Greenberg

July 22, 2019

Michael Greenberg is a serial entrepreneur, strategist, founder of Gentleman of Technology and the CEO of Call for Content, a white label podcasting agency. In a nutshell, Call for Content helps agency owners book podcasts for their clients. Instead of going the typical straight to client approach, they sell their services to agencies who then resell the service to their existing clients. 

 

In today’s conversation, I sit down with Michael Greenberg to discuss all things podcasting. My big takeaway from today’s conversation is that if you already do client based work, you really should consider what a white label, B2B type structure would look like for you. This is especially helpful, if you are somebody who really likes the implementation side, but you struggle with the sales side. During this conversation, we really dive deep into how you can make money podcasting without dealing with the administrative side of things. Without further ado, let’s dive into the conversation!

 

In this broadcast, Michael and I talk about:

 

  • How Michael entered the business-to-business space
  • In what ways can clients take advantage of podcasts
  • Why Michael decided to productize podcasting for his clients
  • What agencies are ideal targets for his services
  • How to maintain relationships with agencies in the white label space
  • How Michael plans to scale in the podcasting community
  • In what ways you can apply authority marketing in podcasting
  • The shotgun approach v.s. Michael’s preferred laser focus type of marketing
  • The importance of recent and consistent appearances on podcasts for return of investment
  • Why you should shift your view of a podcast to a speaking engagement v.s. an audio blog
  • How engaging your podcast audience in an open ended conversation leads to growth by word of mouth
  • How to increase your amount of podcast downloads
  • Where Michael views the future of podcasting is heading
  • When to decide if moving to a paid subscription for a podcast would be beneficial for you

 

How to Connect with Michael:

 

 

Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:

 

 

Subscribe to In The Trenches on iTunes

 

Listen to In The Trenches on Spotify

 

Get your weekly dose of In The Trenches on Google Play

 

 

How You Can Support In The Trenches

 

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

ITT 198: Creating Your Family Story with Caspar Craven

ITT 198: Creating Your Family Story with Caspar Craven

July 15, 2019

Caspar Craven is a conference and corporate event speaker, adventurer who sailed around the world with his wife and three children, and the best selling author of the book Where the Magic Happens.

In today’s episode, Caspar and I talk about his experience sailing around the world with his wife and three children, who are all under the age of 10, and how he was able to manage his family and his business at the same time. We discuss what he learned about entrepreneurship, productivity, success and overall happiness in general. My big takeaway from today’s conversation is that everyone should have a goal and an aim for their family. This goal and aim should pull your family into the future so that they are inspired collectively.

In this broadcast, Caspar and I talk about:

  • What it was like to sail around the world with his family in tow
  • How Caspar was able to manage his expenses while traveling
  • How his travels led to developing new business ventures
  • What were the challenges surrounding time spent working on his businesses versus time he was able to spend with family
  • How to create a strong narrative at home to positively impact your business
  • What is a family story and why is it important
  • The importance of clarity and excitement in a family story
  • How critical it is to carry out your vision and your family story
  • Why focusing on your values is a core way to engage teamwork
  • Ways to establish a timeline that fits in with your goals and your current situation
  • Why you need joint engagement regarding the creation of a family story
  • What are rituals and how do they shape your lifestyle

How to Connect with Caspar:

Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:

Subscribe to In The Trenches on iTunes

Listen to In The Trenches on Spotify

Get your weekly dose of In The Trenches on Google Play

 

How You Can Support In The Trenches

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

ITT 197: Attract and Close More Clients

ITT 197: Attract and Close More Clients

July 9, 2019

Dov Gordon is a coach who helps consultants, coaches and experts get ideal clients. He is the founder and head coach of The Alchemist Entrepreneur, which works on the core concepts of your marketing message and systematic implementation.

 

On today’s episode, I sit down with Dov Gordon, a coach who helps consultants, coaches and experts land their ideal clients. We dive into precisely how you should be crafting your tagline or hooks that will allow you to get more clients. My big takeaway from today’s conversation is Dov’s three step process that he walks through with clients when he’s helping them develop their taglines and hooks.

 

In this broadcast, Dov and I talk about:

 

  • What led Dov to enter the consultant space
  • How did Dov use the “live it to learn it” mentality
  • In what ways did Dov use experiential learning without a college education
  • What is the “path of mastery” and how it applies to a marketing funnel
  • How to lead a customer through an experience 
  • The importance of connecting with a master/mentor to save yourself time
  • What is considered interesting content for an ideal customer/client
  • How the ideal client is concerned with a problem that they have and don’t want, and a result they want and don’t have
  • Why starting simple, such as assessing a general problem, engages further interest in the consultation
  • In what ways can a consultant shift positions to attract higher end clients
  • Why a consultant should ask themselves what problems they help solve and what results they can enable
  • When you gain the trust of an ideal client, how do you effectively close

 

How to Connect with Dov:

 

 

Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:

 

Subscribe to In The Trenches on iTunes

Listen to In The Trenches on Spotify

Get your weekly dose of In The Trenches on Google Play

 

How You Can Support In The Trenches

 

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

ITT 196: Lifestyle Design with Beard Brand Founder Eric Bandholz

ITT 196: Lifestyle Design with Beard Brand Founder Eric Bandholz

July 1, 2019

Eric Bandholz is the founder of Beardbrand and the first urban beardsman. He is passionate about changing the way society views beardsmen. Eric wants to help men find ways to keep on growing and become better men. He currently resides in Austin, Texas with his wife, daughter and dog.

 

Today, I’m sitting down with Eric Bandholz. You may know him from Shark Tank, though he did not walk away from the Sharks with an investment… And that is something I wanted to talk to Eric about today. He is such a stunning example of someone who bootstrapped something from scratch simply because he believed in it. His hard work and dedication showed that slow and consistent growth can be a huge game-changer for entrepreneurs. Even though Eric has grown his brand to a thriving, successful multimillion dollar business, he is still able to live a life that he loves to live. 

 

In this broadcast, Eric and I talk about:

 

  • How did Eric’s entrepreneurial journey begin
  • In what ways did Eric prepare for his time on Shark Tank
  • What was Eric’s experience as a contestant on Shark Tank
  • What prompted Eric to apply to be a contestant on Shark Tank
  • Did Eric’s appearance on Shark Tank lead to investors
  • Why did Beardbrand choose to stop selling on Amazon
  • What were the reasons behind why Beardbrand moved away from the European market
  • How does Eric set priorities for his business and his personal life 
  • Why you should focus on your health and wellness
  • In what ways does Eric maintain his health while being an entrepreneur
  • How does Eric build his own spiritualism
  • What is Eric’s Triangle of Success
  • Why does Eric rank his wife as the highest priority in his personal life
  • How setting priorities helped Eric finance his business 
  • Why the long-term vision of your business is one of the most important visions to have
  • Why maintaining focus on your goals for your brand is important

 

How to Connect with Eric:

 

 

Get the Latest Broadcasts of In The Trenches

 

Subscribe to In The Trenches on iTunes

 

How You Can Support In The Trenches

 

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

ITT 195: Ramp Up Your Reading Comprehension

ITT 195: Ramp Up Your Reading Comprehension

June 24, 2019

Mani Vaya is the founder of 2000 Books. He is a Physicist and Electrical and Computer Engineer. Mani spent 13 years in the tech industry rising up the ranks to manage billion dollar cellphone projects at a Fortune 500 company. However, he realized that ambitious entrepreneurs must read often and constantly feed their minds with great ideas. Thus, 2000 Books was founded.

 

Today, I’m sitting down with Mani Vaya who bootstrapped his company after leaving the corporate sector. He has been able to grow 2000 Books into a profitable and cash flowing business. In today’s conversation, we talk about how he took his simple concept and executed it very well. My biggest takeaway is why we must focus more on reading and reading comprehension in the sense of understanding the value of reading books and how to read books more effectively. So give this episode a listen, take some notes, and then try out the methods we discuss.

 

In this broadcast, Mani and I talk about:

 

  • What inspired Mani’s business 2000 Books
  • How did Mani’s business vision pivot in the early stages
  • Does Mani run into any legal issues when selling summaries of their books
  • What is Mani’s process in getting permission to use an author’s work
  • In what ways does Mani choose which books he offers through his company
  • How does Mani summarize a book and what is his investment personally
  • How can someone get the most value out of a book for maximum learning
  • Roughly how much time does it take to get a good understanding of what a book is about
  • What is the different between speed reading and actually comprehending what you’re reading
  • What triggers can you look for when reading paragraphs
  • Why reading thoroughly helps you understand and remember ideas more clearly
  • Can you still get value from a book if you do a speed read of it
  • Why you should only speed read some parts of a book, not all of it
  • What are the different levels or phases of reading
  • Why you must think about what you’re trying to extract from the book you’re reading
  • How can you make the most of audio books
  • What note-taking software does Mani use to take notes while reading
  • Are summaries useful

 

How to Connect with Mani:

 

  

Get the Latest Broadcasts of In The Trenches

 

Subscribe to In The Trenches on iTunes

 

How You Can Support In The Trenches

 

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

ITT 194: How to Create a Personal Brand

ITT 194: How to Create a Personal Brand

June 17, 2019

Taylor Lou Dixon helps women create amazing businesses/passion projects/and side hustles as an integral part of their higher purpose. Prior to coaching, Taylor managed to create a profitable and growing social media agency. She worked with clients like Chick-Fil-A and other big-name restaurant chains; however, she learned it was important to her to facilitate a true inner joy and confidence for women who are deciding to take those first steps towards creating their own dream life.

 

Taylor is a lifestyle design coach for millennial women. She helps these women design lifestyles that they love and really enjoy. I brought Taylor onto the podcast today to talk about how she approaches branding her own business and how she approaches her target market. I’m excited to explore how she approaches these two things because I think when it comes to branding and target audiences, most business owners need help in figuring out what content actually resonates and converts. My big takeaway from today’s conversation is that it’s so important to share authentic stories that will help people and allow them to trust you enough to buy from you.

 

In this broadcast, Taylor and I talk about:

 

  • What is Taylor’s origin story and how did she start her brand
  • When Taylor started her business she felt multi-passionate
  • How did Taylor feel very disconnected from her social media agency
  • Why did Taylor need to do a self-exploration to truly know what she wanted to be doing with her life
  • How to decide what content to include in your branding
  • Why you do not need to feel generic by sharing your mission statement in your content
  • How building a community around your content can make you more unique
  • In what ways is the influencer movement moving towards storytelling and vulnerability
  • Why you need to be able to mix the business and the lifestyle because it’s all one in the same
  • How you can show up intentionally in your brand
  • What you need to do to create a brand voice persona
  • Why personal development is an important piece of Taylor’s process
  • Does sharing your personal life in your content vary on the niche
  • What does Taylor recommend you share and not share in your messaging
  • Why does the subconscious mind understand metaphors easier

 

How to Connect with Taylor:

 

 

Get the Latest Broadcasts of In The Trenches

 

Subscribe to In The Trenches on iTunes

 

How You Can Support In The Trenches

 

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

ITT 193: Growth Through Culture

ITT 193: Growth Through Culture

June 10, 2019

Meny Hoffman is the Chief Executive Officer of Ptex Group, a marketing agency located in Brooklyn, NY, and a published business author. He is a lifelong entrepreneur who is passionate about collaborating with growing businesses to create winning strategies that yield hard-hitting results. More recently, Meny has fused his business development experience into the role of an angel investor. By investing in promising startups and walking them through the challenging journey of growth, Meny knows he’s fulfilling his entrepreneurial calling, while helping his fellow business people succeed.

 

In today’s conversation, I sit down with Meny Hoffman to talk about what it was like for him to build his agency from scratch and to be in business for close to a decade now in New York and still thriving. We dive into what it’s really like to bootstrap an agency, how he approaches hiring, his processes and systems for that, and how he gets the right employees on board in the right way. This is a particular interesting conversation for anybody who’s hiring, has staff or is thinking about going through the hiring process. My big takeaway from today’s conversation is that it’s hard work to grow any kind of successful organization, but hiring the right people may be a critical component to your success.

 

In this broadcast, Meny and I talk about:

 

  • Why is it important to start a business you are passionate about
  • How did Meny land his first client
  • What did Meny do when he found himself struggling to wear all the hats in his business
  • What positions were the first two that Meny filled
  • Why does it not matter what you’re selling to be successful
  • What is the most important asset that can make or break your business
  • What is the order of importance when it comes to a successful business
  • Why every person you hire should bring value to the company
  • Has Meny ever used a personality test for his employees
  • What are the three steps to Meny’s interview process
  • What is one of the mistakes that most companies make when conducting interviews
  • Why are KPI with metrics one dimensional
  • How you can develop a great company culture
  • Why you should have quarterly Q&As with your employees

 

How to Connect with Meny:

 

 

Get the Latest Broadcasts of In The Trenches

 

Subscribe to In The Trenches on iTunes

 

How You Can Support In The Trenches

 

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

ITT 192: How to Bootstrap a Summit with Abdo Riani

ITT 192: How to Bootstrap a Summit with Abdo Riani

June 3, 2019

Abdo Riani is the founder of StartupCircle where aspiring and rising entrepreneurs can connect with and learn from successful founders over daily live Q&A sessions. He also mentors and guides entrepreneurs to their first paying customers and beyond. Abdo helps entrepreneurs design a plan to market under the condition of the unavailability of the product and by doing things that don't scale.

 

During today’s conversation, I talk with Abdo Riani about his Bootstrapping Summit. We discuss how he came up with the idea, what he did to implement it, what this idea did for his business, and the ins and outs of what worked really well and what didn’t. We explore what Abdo would improve and where he would double down next time. This conversation is great for those of you who are interested in running a virtual summit to get a feel for what it takes to execute a successful summit. My big takeaway from this conversation is to get out there and follow your virtual summit ideas because they don’t have to be a huge time investment or cost a lot of money.

 

In this broadcast, Abdo and I talk about:

 

  • What led Abdo to what he is doing today
  • What were the results of Abdo’s initial launch
  • How are virtual summits one of the fastest ways to meet your business goals
  • Why is it important to leverage other people’s audiences to grow your own audience
  • What are the short-term outcomes of knowing your audience
  • What is Abdo’s launch process
  • How long does it take to launch a successful summit
  • Why you should be willing to invest time into organizing your virtual summit
  • What were the strategies or tactics Abdo implemented that worked really well
  • In what ways can you pitch speakers
  • Why are people usually hesitant to commit to speaking at a summit
  • How to leverage relationships to book in speakers
  • What impact did the virtual summit have on Abdo’s business
  • Why should you start with the end result when you’re planning a virtual summit
  • How has RightMessage increased Abdo’s conversions
  • What did Abdo personalize in RightMessage to drive his increase in subscribers

 

How to Connect with Abdo:

 

 

Get the Latest Broadcasts of In The Trenches

 

Subscribe to In The Trenches on iTunes

 

How You Can Support In The Trenches

 

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.