In The Trenches with Tom Morkes provides behind-the-scenes look into the life and work of entrepreneurs, writers, artists, warriors, and leaders.
Episodes
Monday Jun 26, 2017
Monday Jun 26, 2017
Matt Fox is the founder of Friction Free Sales, the author of Friction Free Sales and Marketing, and the host of the Fail to Learn podcast. He’s spent the past 20 years studying strategies and skills in persuasion and neurolinguistics, hypnosis, direct marketing, and much more. This conversation was so interesting that I’m determined to get Matt back on the show so we can dive even deeper!
In this broadcast, Matt Fox and I talk about:
- How small shopping cart changes helped Matt s client increase his conversions by 27%
- Why a poor bump offer can sometimes cost you the entire sale
- Do different audiences require different types and lengths of sales copy?
- The core elements of an effective sales page
- The three types of psychological resistance and how to overcome them
- Are daily emails to your list really necessary?
- Why scarcity isn t always the best sales tactic
- The importance of communication during the sales process
How to connect with Matt Fox online:
Click to tweet:
You ve got to give at least a $10-12,000 presentation to get a $3,000 check. – @Matthew03
Mentioned in this episode:
If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.
The post ITT 109: How to Create Friction Free Sales with Matt Fox appeared first on Tom Morkes.
Monday Jun 19, 2017
Monday Jun 19, 2017
Christopher Hawkins is the host of the $100K Freelancing podcast and he’s helping service providers realize the power of selling to your existing and previous clients instead of focus on bringing in cold leads. He’s written multiple books and will be launching a course around this topic later this year.
I loved this information packed interview so much, I actually had to stop and take notes in the middle of it because I knew I wanted to start implementing Christopher’s advice immediately after our call.
In this broadcast, Christopher Hawkins and I talk about:
- Why service providers should focus on getting more work from their existing clients
- Christopher s process for creating new opportunities with existing clients
- The importance of human interaction in business
- The best approach to get your previous clients on the phone
- Christopher s tactics for check-in calls with his previous clients
- What is soft discovery and how can you utilize it
How to connect with Christopher Hawkins Online:
- Christopher’s Website
- 100K Freelancing Podcast
- @chris_hawk
- Get Your Free Copy of Conquering Client Conflict
Click to Tweet:
If you people who are already sold on you, sell to those people first. – @chris_hawk
If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.
The post ITT 108: How to Get More Work from Your Existing Clients with Christopher Hawkins appeared first on Tom Morkes.
Monday Jun 12, 2017
Monday Jun 12, 2017
Anthony Tran noticed a gap in the market when his WordPress design clients constantly asked if he knew anyone who could help provide ongoing WordPress support and website management. So, he filled that gap by creating his latest business, Access WP. He continues to successfully grow both businesses at the same time and that’s why I can’t wait for you to check out this episode.
He continues to successfully grow both businesses at the same time and, in this episode, we’re going to find out how.
In this broadcast, Anthony Tran and I talk about:
- The types of services Access WP offers
- Why Anthony only utilizes U.S. based developers
- How Anthony s able to keep his rates low
- The challenges Anthony experienced while building Access WP
- Anthony s biggest avenues for growth
- How The E-Myth by Michael Gerber influenced Anthony s business decisions
- Anthony’s staff structure
- Why Anthony s able to grow two businesses at once
- How Anthony built the systems for his business
How to connect with Anthony Tran Online:
Click to Tweet:
I know if we want to grow, I can t be working in the business. I need to be working on the business. – @AnthonyTranMAP
If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.
The post ITT 107: How to Build Multiple Businesses at Once with Anthony Tran appeared first on Tom Morkes.
Monday Jun 05, 2017
Monday Jun 05, 2017
Matt Stone is the Founder of Buck Books and multiple other businesses. Several years ago, Matt realized the importance of building a business around his expertise and expanding his products beyond just books and this is what we’re diving into today.
In this broadcast, Matt Stone and I talk about:
- How Matt first started making money online using Clickbank
- How Matt stands out in a competitive market
- Why Matt feels it s never been easier to make money online
- Embracing a collaboration mindset instead of a competitive one
- Matt s ideal business model
- The foundation of what it takes to start a business
- The story behind the format of Matt s new book
How to connect with Matt Stone Online:
Click to Tweet:
I still think sound business models still work better than just putting something up on somebody else s platform and hoping it sells. – @BuckBooksTweets
If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.
The post ITT 106: How to Build A Business Beyond Being An Author with Matt Stone appeared first on Tom Morkes.
Monday May 29, 2017
Monday May 29, 2017
Josh Haynam is the Co-founder of Interact which is a quiz building and lead generation platform. I found myself taking a lot of notes during this interview because Josh had some incredible information and really got me fired up to start using quizzes as a lead generation tool in my own business.
In this broadcast, Josh Haynam and I talk about:
- The psychology behind quizzes
- The key to creating a quiz that works for your business
- The #1 way to promote quizzes
- Are quizzes good for segmenting your leads and/or audience?
- What types of questions should be in your quiz?
- The outline of every great quiz
- The ideal number of questions for your quiz
- How to determine the outcomes of your quiz
- The best ways to leverage your quiz leads
- Do you have to create a customized backend system for each outcome?
How to connect with Josh Haynam Online:
Click to Tweet:
What quizzes allow you to do, is create content that lets people express themselves. – @JHaynam
If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.
The post ITT 105: How to Use Quizzes for Lead Generation with Josh Haynam appeared first on Tom Morkes.
Monday May 22, 2017
Monday May 22, 2017
Matt Astifan is a self-proclaimed “failed Realtor” who turned into an internet marketing expert. He’s been in the business for nearly ten years and is on the show today to talk about the model he used, and now teaches, to become a six-figure freelance social media marketer.
In this broadcast, Matt Astifan and I talk about:
- How Matt went from being a failed realtor to an internet marketer
- Why Matt’s first clients were business coaches
- How Matt made a month s salary in one weekend
- Should beginners use a performance-based pricing model?
- The best niches for performance-based pricing models
- How to scale your freelance social media marketing business to six figures
- How your rate influences your potential clients opinions of you
- Can Matt s model apply to any freelance business?
How to connect with Matt Astifan Online:
Click to Tweet:
I have this rule where I ll only work with people that are far richer than I am. – @MattsMedia
If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.
The post ITT 104: How to Become a Six-Figure Social Media Marketer with Matt Astifan appeared first on Tom Morkes.
Monday May 15, 2017
Monday May 15, 2017
Charlie Hoehn, in my opinion, is one of the smartest online marketers in the world so I’m incredibly honored to have him on the show. Charlie’s worked with people like Ramit Sethi, Seth Godin, and Tim Ferriss. He’s recently launched a new book, Play for a Living, and he’s got a ton of incredible information for us today.
In this broadcast, Charlie Hoehn and I talk about:
- Charlie s take on the Fyre Festival debacle
- How Charlie sourced free work from 75 international artists for his book
- How Charlie started working with Tim Ferriss
- The benefits of working for free
- The right way to work for free
- Charlie s approach to connecting with VIP s
- The line between under and over delivering your free work
- How to transition from free to paid work
- The tactic Charlie used to raise $10,000 in 35 hours for his book
How to connect with Charlie Hoehn Online:
- Charlie’s Website
- Charlie’s Book, Play for a Living
- Charlie’s Book, Recession Proof Graduate
- @CharlieHoehn
- Charlie on Facebook
- Charlie on LinkedIn
Resources Mentioned in this Episode:
- Amazon Mechanical Turk
- 12 Lessons Learned While Marketing the 4-Hour Body
- Pre-Suasion by Robert Cialdini
- Influence by Robert Cialdini
Click to Tweet:
There s all sorts of scenarios that prevent people from purchasing right away, so you ve got to follow up. – @CharlieHoehn
If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.
The post ITT 103: How to Succeed by Working for Free with Charlie Hoehn appeared first on Tom Morkes.
Monday May 08, 2017
Monday May 08, 2017
Kyle Gray and I first met on a random island in Thailand several years ago and I’m thrilled to have him on the show today to talk about content marketing and, more specifically, how to develop a killer content marketing strategy.
Kyle has so much experience and knowledge about this subject that he’ll soon be releasing his own book; The Story Engine. I was incredibly honored to write the forward for the book and can speak from my personal experience when I say it will change the way you look at your own content marketing efforts.
In this broadcast, Kyle Gray and I talk about:
- How Kyle got started with content marketing
- Understanding the true purpose of content marketing
- How to develop a content marketing strategy
- The importance of having a mission for your content
- Should you include personal stories in your content?
- Why targeting core problems is crucial in content marketing
- Is it possible to niche down too much or go too broad with your content?
- How to utilize your customers when making decisions about your content
- Why creating a style guide is critical
How to connect with Kyle Gray Online:
Click to Tweet:
You shouldn t just see content marketing, or a blog post that you create, as a landing page. – @kylethegray
If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.
The post ITT 102: How to Develop a Killer Content Marketing Strategy with Kyle Gray appeared first on Tom Morkes.
Monday May 01, 2017
Monday May 01, 2017
Bryce Bladon is a freelancer, consultant and one of the people currently behind one of the most popular Tumblr blogs in the entire world, Clients From Hell.
In this broadcast, Bryce Bladon and I talk about:
- How Bryce started managing Clients from Hell
- Some examples of how Clients from Hell has grown to what it is today
- The importance of cyclical content
- How the Clients From Hell platform is monetized
- The balance between having sponsors and maintaining brand integrity
- How Bryce decides what new projects to work on
- The metrics Bryce uses to analyze the performance of the website
- How time-consuming is managing Clients From Hell?
- The future of Clients From Hell
- Bryce’s aversion to social media platforms
How to connect with Bryce Bladon Online:
- Bryce’s Website
- Clients From Hell Website
- Clients From Hell Podcast
- @BryceBladon
- Hell to Pay 2 (Get $10 OFF when you use the discount code “inthetrenches”!)
Click to Tweet:
If there isn t a product out there that I would ve wanted, and needed, and found valuable that s what I m going to do next.” – @BryceBladon
If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.
The post ITT 101: How to Manage and Monetize a Popular Blog with Bryce Bladon appeared first on Tom Morkes.
Monday Apr 24, 2017
Monday Apr 24, 2017
Chris Goegan helps entrepreneurs grow their business by utilizing the three fundamentals of business growth. He also hows them how to take advantage of the areas of highest opportunity within their business using easy-to-replicate systems to ensure they bring in as many clients and customers as they can handle.
In this broadcast, Chris Goegan and I talk about:
- How Chris works with clients
- What is an entrepreneurial seizure?
- The three fundamentals of business growth
- How to convert leads into clients with one phone call
- How to orchestrate the sales conversation
- Utilizing your areas of highest opportunities
- How you can double your sales with half the effort
How to connect with Chris Goegan Online:
Click to Tweet:
Most people don’t orchestrate the sales conversation – @ChrisGoegan
If you enjoyed today s podcast, please leave a review on iTunes here. Thanks so much in advance for your support.
The post ITT 100: How to Implement the Fundamentals of Business Growth with Chris Goegan appeared first on Tom Morkes.