In The Trenches with Tom Morkes provides behind-the-scenes look into the life and work of entrepreneurs, writers, artists, warriors, and leaders.
Episodes
Monday Apr 15, 2024
Monday Apr 15, 2024
Damon Burton is a remarkable figure who, nearly two decades ago, outsmarted a billion-dollar company by outranking their website on Google. This victory was just the beginning for Damon, who went on to author a best-selling SEO book and establish “SEO National”, an international search engine marketing firm that boasts clients like NBA teams and businesses featured on Inc 5000 and Shark Tank.
In today's episode, we talk about dealing with the challenges of rapid growth and evolving team dynamics, as Damon unveils how to maintain quality and intentionality in an age where AI threatens to over-simplify the complexities of SEO.
In this broadcast, Damon Burton and I talk about:
[00:00:00] Introduction to Damon Burton, the start of his entrepreneurial journey
[00:07:08] Benefits and risks with Damon’s slow and steady approach to building and growing his business
[00:11:20] How detailed documentation and SOPs can simplify the hiring process, and what questions Damon uses in the hiring process
[00:14:30] What the transition from design to SEO looked like, and an interesting story that helped prompt that change
[00:20:13] What Damon’s day-to-day with his agency looks like now, and how he hired people for critical roles to be able to lessen his own workload
[00:28:36] How to maintain quality control while giving more autonomy to employees
[00:32:30] Damon’s thoughts on the role of AI and where it can be integrated in regards to SEO
[00:39:49] Damon’s plans for the future with even more freedom and quality family time
[00:43:32] Where to get in touch with Damon Burton and how to get his free book about SEO
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