In The Trenches with Tom Morkes provides behind-the-scenes look into the life and work of entrepreneurs, writers, artists, warriors, and leaders.
Episodes
Monday Feb 01, 2016
Monday Feb 01, 2016
Rob Wormley is a content marketer and author. Over the past seven years, he has developed digital marketing strategies and content for best-selling authors, Hall of Fame speakers, and businesses all across the country. He currently works as the Head of Content Marketing for When I Work.
In this broadcast, Rob Wormley and I talk about:
- How Rob s background in journalism has helped him become a successful content marketer.
- What WhenIWork.com is and how Rob creates content for small businesses.
- Why Rob only develops online content strategies quarterly.
- How Rob uses content creation as a tool to test strategies in real time.
- How Rob measures the success of the content that is created.
- How to develop high quality, actionable content and why it is the most effective marketing strategy.
- Why he does not create content that he can not promote.
- Why he thinks email out-reach is still effective.
- Rob s advice for being authentic, generating leads, and scaling over time.
How to find Rob Wormley online:
- Website: http://robwormley.com/
- Twitter: @RobWormley
Resources:
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The post ITT 078: How to Create Your Content Strategy with Rob Wormley appeared first on Tom Morkes.
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