In The Trenches with Tom Morkes provides behind-the-scenes look into the life and work of entrepreneurs, writers, artists, warriors, and leaders.
Episodes
Monday Mar 16, 2015
Monday Mar 16, 2015
Doug Geiger is the founder of CanYouHandlebar.com and senior project manager at Saddleback Leather Co. In today's interview, we not only talk about both of these companies, but we also look specifically at how Doug has leveraged giveaways to grow his business rapidly. Just a few of the topics we cover:
- Doug's background as senior project manager at Saddleback Leather Co.
- How Doug uses true stories to grow his brands
- The fastest ways to market a company (as well as the LEAST effective ways, and what to avoid)
- How Doug launched CanYouHandlebar.com from scratch
- The thought process behind niche products like mustache creams and leather satchels
- The long road to retail
And much, much more... Where you can find Doug Geiger online:
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