Brennan Dunn is the author of “Double Your Freelancing Rate.” He’s a freelancer, author, blogger, podcaster and software developer. He’s been in and around the world of freelancing for around 7 years, starting with a side business and growing it into a successful agency.
In this broadcast, Brennan Dunn and I talk about:
- How he was able to build a successful high-revenue agency
- How he would do things differently now if he were to build an agency including:
- Moving away from a one-and-out project model toward a recurring projectized model
- Streamlining products and projects
- Not trying to build a brick and mortar company
- Brennan explains how high end freelance work can be projectized when you have multiple clients who need the same service (revenues can be gained through licensing and offering clients on-going value)
- We discuss some of Brennan s tips for pricing and contract creation, such as:
- Remembering that clients spend money on solutions not your technical functions
- They are not paying you for what you do, rather they are paying you for what you do for them
- Helping clients find solutions to their actual problems helps you become a partner with them (and allows you to build a platform to sell high-end solutions)
- Brennan gives us his insights on how and why we should work on generating leads with people who may not actually be our clients by:
- Increasing the number of people who receive value from us
- Keeping those people close
- Asking for introductions and consistently following-up
- Continuing to add value to those people who are likely to give a referral
- We hear Brennan s tips for growing an agency team including:
- Don t hire around big projects, rather hire based on the companies profitability
- Start by working with subcontractors
- Hiring should always be strategic
How to find Brennan online:
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The post ITT 073: How to Raise Your Freelancing Rates with Brennan Dunn appeared first on Tom Morkes.