ITT 026: Creating an Arts and Culture Magazine from Scratch with Richard Melendez

December 7, 2014

Morning Brew in Kailua

I first spotted Abstract Magazine in the wild when I was ordering a coffee from Morning Brew in Kailua Hawaii. Next to the counter was a small stand with a bunch of bright, hot pink magazines. The style was so bold I picked one up to browse through it. I was so impressed with the magazine, from the artwork, to the physical design (it felt great in my hands), to the content of the magazine, that I had to buy one for myself. I asked the barista "how much?" "Nothing - it's free." I was floored. So I did the only logical thing I could think of: I hunted down the managing editor, Richard Melendez, to figure out how they did it.

What Richard Melendez and I Talk About:

  • The origin of Abstract Magazine
  • How Abstract relies on up and coming artists and writers to create this amazing publication (and believe it or not: they are all volunteers!
  • How they were able to spread the magazine so rapidly throughout Hawaii
  • Why they decided to produce a physical print of the magazine when digital can be so much cheaper
  • The development of a creative incubator to produce Abstract
  • And much, much more...

Where You Can Find Richard Melendez (and Abstract) Online:

www.facebook.com/abstracthawaii @abstracthawaii www.abstracthawaii.com (coming soon) www.instagram.com/abstracthawaii * * * If you enjoyed today's podcast, please leave a review on iTunes here. Thanks so much in advance for your support.

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