In The Trenches
ITT 213: Make More Money as a Freelancer with Jonathan Stark

ITT 213: Make More Money as a Freelancer with Jonathan Stark

November 11, 2019

Jonathan Stark is a former software developer who is on a mission to rid the world of hourly billing. He is the author of Hourly Billing is Nuts, the host of Ditching Hourly and writes a daily newsletter on pricing for independent professionals.

 

During today’s conversation, Jonathan breaks down the idea of ditching hourly rates and why you should think about shifting more towards the less limiting avenue of value pricing. My big takeaway from today’s conversation was that if you are selling services professionally, hourly billing is probably not the way to go. It limits your upside profit potential and it can also harm relationships with longer term clients.

In this broadcast, Jonathan and I talk about:

 

  • How did Jonathan venture into this space
  • What are the issues with hourly billing
  • In what ways could hourly billing seem like a trap
  • How does switching from hourly billing increase efficiency
  • What are the benefits of selling outcomes vs selling time/hours
  • What are the issues of trust with buyer and seller in relation to time and cost
  • What is the importance of discussing desired outcomes with buyer to minimize wasted time
  • What are the negatives of a buyer hiring someone on a project basis 
  • The benefits of offering a guarantee
  • How does value pricing work
  • What is the difference between value pricing and tiered pricing 
  • How to create incremental options
  • What is the process when booking a client
  • Why does Jonathan call the meetings an “interview”

 

How to Connect with Jonathan:

 

 

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ITT 212: How to Become Indistractable with Nir Eyal

ITT 212: How to Become Indistractable with Nir Eyal

October 28, 2019

Nir Eyal is the bestselling author of "Hooked: How to Build Habit-Forming Products" and "Indistractable: How to Control Your Attention and Choose Your Life." He has taught at the Stanford Graduate School of Business and Hasso Plattner Institute of Design. His writing on technology, psychology, and business, appears in the Harvard Business Review, The Atlantic, TechCrunch, and Psychology Today.

 

During this conversation, we talk about Nir’s most recent book Indistractable. We also focus on a few of the major areas of the book, like internal and external triggers that cause distractions. My big takeaway from this conversation is that there will always be distractions. The only thing we can do is be aware of our distractions because they will happen. They will occur. You can never rid yourself entirely of distractions, but there are ways that you can organize your environment so that you can be more effective in life.

 

In this broadcast, Nir and I talk about:

 

  • Why did Nir write Indistractable
  • How did Nir research his book and the techniques he mention
  • Why is tech not the problem
  • What are the fundamental principles of distraction
  • What is the opposite of distraction
  • How is time management also pain management
  • Why do we get distracted by something
  • What can you do to master your internal triggers
  • What is the difference between “blamers” and “shamers”
  • How can you get curious about your distractions and discomfort
  • Why does Nir give himself the time to satisfy his distractions
  • How is flow not the answer to everything
  • What technique should you use for the tasks you don’t want to do
  • What are the four big strategies to becoming indistractable
  • What is the antidote to impulsiveness
  • Why you need to plan your time using time boxing

 

How to Connect with Nir:

 

 

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ITT 211: Behind The Scenes of Building a 4-Hour Workweek Business with Jake Jorgovan

ITT 211: Behind The Scenes of Building a 4-Hour Workweek Business with Jake Jorgovan

October 21, 2019

Jake Jorgovan is the founder of Lead Cookie, Outbound Creative, and Content Allies. Prior to starting Outbound Creative, Jake ran business development for a video production agency and won the business of multiple Fortune 500 clients and A-List touring artists. Since leaving that agency, he has been working with other companies to help them win their dream clients. Jake doesn’t have an office and he doesn’t meet his clients in person. Instead, he works remotely and travels all over the world.

 

Today I sit down with Jake to talk about his 4-hour workweek. We took this angle because of how interesting it is to be able to organize your business and your work into your life in only four hours. My big takeaway from this chat is that no matter where you’re at, no matter how tough it's been, no matter how many hits you've taken, no matter if you're in the trenches and you're still slogging it out, or if you're trying to hustle through it - whatever your goal is, you can definitely achieve it.

 

In this broadcast, Jake and I talk about:

 

  • What is Lead Cookie, how does it work and what is it’s genesis
  • What were the critical things Jake did when getting his business started
  • How did Jake try and fail for thirteen years before achieving success
  • Why is it helpful to have someone level you up and steer you in the right direction
  • When and who did Jake first hire to help within his business
  • What did Jake pull the trigger on too soon when starting his business
  • What was the before and after process of handing off his sales department
  • Why you need to prepare for mistakes along the entrepreneurial journey
  • How did Jake know it was okay to step away from his business to only work 4 hours a week
  • What are some of the other avenues of growth he can see with his business
  • Why does Jake want to diversify his risk
  • Where is Jake at with his newest venture Content Allies
  • Is there someone that runs everything in Jake’s business where he only works 4 hours per week
  • Who manages Jake’s sales process and where is their time and energy focused

 

How to Connect with Jake:

 

 

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Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

ITT 210: Billion Dollar Infomercial Marketing Secrets with Rick Cesari

ITT 210: Billion Dollar Infomercial Marketing Secrets with Rick Cesari

October 14, 2019

Rick Cesari has been a pioneer in the Direct Response advertising industry since the early 90s, and his Brand Response strategies have helped build many iconic brands that you have probably heard of (like Sonicare, The George Foreman Grill, and OxiClean). He is the author of "Buy Now, Creative Marketing that gets Customers to Respond to You”, "Your Marketing and Building Billion Dollar Brands”, and “Video Persuasion”

 

Rick continues to be on the cutting edge of new Brand Response advertising campaigns, creating and implementing innovative cross-platform strategies with digital and mobile ventures for his clients and is currently focusing on video marketing as a leading media direct response platform for increasing product sales.

 

During today’s episode Rick and I talk about video marketing infomercials and video persuasion. More specifically, we dive into how you can use video persuasion among your social media channels in order to boost your marketing. 

 

My big takeaway from this episode is that you need to start getting more video testimonials from your customers and clients.

 

In this broadcast, Rick and I talk about:

 

  • How did Rick get into the career that he’s doing today
  • Why did Rick write his book “Video Persuasion”
  • What was Rick’s process when he did his first infomercial
  • Where did Rick’s inspiration come from when he started these videos
  • What is the secret formula Rick uses in videos to make them more compelling
  • What are “factoids” and how do they create interest
  • What is “social proof” and why is it important
  • Do videos translate into other marketing channels
  • Is storytelling a big part of video persuasion
  • What can you look forward to in Rick’s latest book “Video Persuasion
  • What information does Rick need to know before he writes an infomercial
  • Why your customers are the best source of information you can have
  • How to get a great testimonial from your customers
  • The importance of an origin story for your business
  • Why you need a call to action in every video
  • How to create good video from a technical standpoint
  • Why you should use video in your email marketing

 

How to Connect with Rick:

 

 

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ITT 209: Small Business Mistakes to Avoid with Rob Braiman

ITT 209: Small Business Mistakes to Avoid with Rob Braiman

October 7, 2019

Rob Braiman is personally responsible for the development and growth of three directly owned and successful start-ups, he brings a passion for the small to mid-market segment of business. He has spent 15 years working directly with business owners to improve strategic planning, operations, growth, and business development. 

 

During today’s conversation, I sit down with Rob Braiman, who’s the Principal and Managing Member at Cogent Analytics. I brought Rob on the call today to talk about the typical problems that small business owners and entrepreneurs face today and how to get through them. This conversation does get somewhat analytical and academia focused, but it will still be incredibly useful for small business owners. 

 

You’ll leave this conversation thinking about how you can improve some of your bottom line metrics and numbers that you don’t necessarily think about when bootstrapping. My big takeaway from this episode is that the world of KPI metrics can be quite interesting when you know what you’re tracking and how to pay yourself first.

In this broadcast, Rob and I talk about:

 

  • Where did Rob’s entrepreneurial journey begin
  • What was Rob’s time like with the fifth group
  • How did Rob go from the military to working with analytics
  • What background do small business owners typically come from
  • What are the four pillars that analyzes your current state of business
  • What are the types and sizes of small businesses Rob typically works with
  • How does Rob take a holistic view to his clients
  • Does Rob typically see the same mistakes made by small business owners
  • Why you need to look at your financials
  • Where should you start when looking at KPIs
  • How can you monitor your business development
  • What is a good break even strategy
  • Why most business owners do not come from an academic background
  • In what way does under-performing give away your money
  • Why you need to feel comfortable talking about your profits without concerning yourself with “greed”
  • How is Cogent Analytics an information first business

 

How to Connect with Rob:

 

 

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Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

ITT 208: How to Outsource Your Book and Become a Wall Street Journal Bestseller with Alinka Rutkowska

ITT 208: How to Outsource Your Book and Become a Wall Street Journal Bestseller with Alinka Rutkowska

September 30, 2019

Alinka Rutkowska is a USA Today best-selling author, a Wall Street Journal best-selling author and a top 100 Amazon best-selling author in business and money. She’s sold more than 100,000 copies of her books and her book creation process has been showcased in Entrepreneur magazine. She’s also the CEO of Leaders Press, where she turns entrepreneurs' book ideas into best-selling books. She has launched all its titles to best-seller status.

 

On today’s episode, I sit down with Alinka Rutkowska to talk about two things. The first is how to outsource your book and what that process looks like. The second is Alinka’s best tips on how to hit the Wall Street Journal bestseller list.

 

During this conversation, we kind of break down her strategy for those two things with what worked and what didn’t. She will be sharing some practical and hopefully pragmatic tips on what you could do to implement for your own launch, regardless if you are shooting for a best seller list.

 

In this broadcast, Alinka and I talk about:

 

  • When and how did Alinka enter the self-publishing space
  • What inspired Alinka to publish her first book
  • What are the potential benefits of self-publishing a book
  • What are the opportunities available for those aiming to self-publish
  • How have the self-publishing obstacles changed since 2010
  • What are the pros and cons of using books as a business tool versus earning royalties 
  • What do people need to be weary of when outsourcing a book to another writer
  • How can you avoid issues with the writing not sounding authentic (if ghostwritten)
  • How to maintain quality writing if outsourced to a ghostwriter
  • What is the secret to earning a place on the New York Times Bestseller list (if self-publishing)
  • What is the importance of pre-orders and partnerships to boost overall sales
  • Where does Alinka view the future of self-publishing heading 

 

How to Connect with Alinka:

 

 

Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:

 

 

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How You Can Support In The Trenches

 

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

ITT 207: Better Manage Your Projects with Hussain Bandukwala

ITT 207: Better Manage Your Projects with Hussain Bandukwala

September 24, 2019

Hussain Bandukwala is the Chief PMO Coach and Adviser at Parwaaz Consulting, which provides consulting, coaching, support and resources to facilitate the success of Project Management Office (PMO) leaders. He is a seasoned program/project manager who has worked with C-level executives and garnered recognition for being a versatile leader with a focus on getting things done. Hussain speaks at PMI events and has authored several PMO relevant publications.

 

Today, I sit down with Hussain to talk about project management. Specifically, how do we get things done quickly and efficiently and do it in as organized a fashion as possible so that we can chip on time and profitably. This episode is going to discuss how you can get things done better, faster and ultimately reclaim more of your time. My biggest takeaway from this episode is that what we are doing is worth our time and energy only when we’re getting things done efficiently and effectively.

 

In this broadcast, Hussain and I talk about:

 

  • What led Hussain to what he’s doing today
  • What exactly is project management
  • How should we think of project management as an overview
  • Why is project management not an administrative task
  • Is it true that some people do not need a framework to get something done
  • How do you know if you need project management as a solopreneur or small business
  • What are the phases included in project management
  • What is the key to project management success
  • What are some examples of project management software
  • How to use a Gantt Chart for project management at a glance
  • What you definitely need if you’re trying to run a business or grow an operation
  • Why is consistency key when it comes to project management
  • How you can work backwards to see results faster

 

How to Connect with Hussain:

 

 

Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:

 

 

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How You Can Support In The Trenches

 

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

ITT 206: How To Effectively Incorporate Humor Into The Workplace with Andrew Tarvin

ITT 206: How To Effectively Incorporate Humor Into The Workplace with Andrew Tarvin

September 9, 2019

Andrew Tarvin is the creator of Humor That Works. Humor That Works has helped over 25,000 people, from all around the world and within more than 250 different organizations, use humor to achieve success and happiness in the workplace.

 

As an entrepreneur, and as a marketer, I like to use humor to capture attention, get people entertained, and to have more fun with the content I am producing. In today’s conversation, Andrew and I dive into the engineering of humor. We spent some time discussing whether or not there is a scientific or mathematical model that we can follow and what constitutes as good humor or bad humor in the workplace.

 

My big takeaway from this episode is that humor is something that can actually be engineered. There are some good techniques and tactics, and some pragmatic approaches to thinking about how to be humorous in a productive capacity, both in the workplace and on your own.

 

In this broadcast, Andrew and I talk about:

 

  • How did Andrew venture into his current career
  • Why did Andrew start performing stand-up comedy
  • How did Andrew mitigate the risk of leaving his corporate position to start his own business
  • What is the importance of communicating in a language that potential consumers will understand
  • What does it mean to be a Humor Engineer
  • How is humor the 6th missing skill of work
  • In what ways can humor be used strategically to re-energize those that are suffering burnout
  • How can we adjust humor to fit in with today’s standards
  • How to engineer humor in a positive, inclusive way
  • What is the impact of improvisation on starting a conversation with your audience
  • What is the importance of integrating humor into the workplace
  • How you can incorporate the use of memes and gifs in the workplace
  • Why you should aim to make people laugh on occasion
  • What is the value behind creating a framework for humor
  • How to deal with people that bring political humor or offensive humor into the workplace

 

How to Connect with Andrew:

 

 

Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:

 

 

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How You Can Support In The Trenches

 

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

ITT 205: 6-Figure Affiliate Marketing Strategies with Jill Stanton

ITT 205: 6-Figure Affiliate Marketing Strategies with Jill Stanton

September 2, 2019

Jill Stanton is the co-creator of Screw the Nine to Five with her husband, Josh Stanton. Jill and her husband are obsessive world travellers (with their little guy, Kai), say-it-like-it-is podcast hosts, lovers of quality of red wine and hell-bent on helping transform unsatisfied employees into dangerously-successful entrepreneurs!

 

In today’s conversation, we discuss how Jill has grown her blog to multiple six figures by selling affiliate products. We also dive into what makes a successful affiliate marketing program, how to niche down effectively and what is working and what’s not working in the digital marketing space right now.

 

My big takeaway from this episode is that affiliate income can be simple, easy and fun to earn, and it’s particularly suited for those people who want to focus on content creation and teaching first. If you’re already creating content and teaching and sharing great information, then you should also be leveraging affiliate or affiliate products. Because if you’re not, then you’re leaving money on the table. 

 

Take some notes and consider how you might be able to implement or integrate affiliate marketing into what you’re already doing.

 

In this broadcast, Jill and I talk about:

 

  • How did Jill and her husband begin their blog
  • Why should you stick to what you know first when blogging
  • What were some of the obstacles Jill and her husband faced while establishing their platform
  • How important are free Facebook Groups to grow your audience
  • What is the importance of receiving feedback from your audience
  • What are the benefits of niching down versus creating a broad platform
  • How and why did Jill and her husband shut down their membership site
  • What are the best strategies for those entering the affiliate marketing space
  • Why you are leaving money on the table if you are not incorporating affiliate marketing in your business
  • Why attention and trust are critical for those pursuing affiliate marketing
  • How to niche down and offer services to the right audience
  • Where does Jill view the future of Screw the Nine to Five going

 

How to Connect with Jill:

 

 

Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:

 

 

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How You Can Support In The Trenches

 

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.

 

ITT 204: How to Start a Side Hustle and Quit Your Job with Steve Chou

ITT 204: How to Start a Side Hustle and Quit Your Job with Steve Chou

August 30, 2019

Steve Chou is the founder of My Wife Quit Her Job. When Steve’s wife became pregnant with their first child, she decided to quit her job to stay at home with the kids. But instead of cutting back on their lifestyle, they started an online store and made over $100K in only 12 months to replace her salary. 

 

On today’s episode, Steve and I talk about that website, how he founded it, and how they were able to replace her income with a side hustle project within about one to two years of starting their business. Steve created a foundation in niche businesses, through traffic, lead generation, marketing and sales for his physical and digital products.

 

My big takeaway from today’s episode was that great results can occur by working with a chatbot through Facebook messenger. I can’t wait for you to hear Steve’s statistics to share about his experience with that feature!

 

In this broadcast, Steve and I talk about:

 

  • How did Steve enter the blogging space
  • What factors attributed to the significant increases in growth for My Wife Quit Her Job
  • How effective are affiliate offers for growth
  • Why you should use a product or be familiar with a product before adding an affiliate to a post
  • How did Steve’s e-commerce conference turn into a Shark Tank-style event
  • What is working and what is not working for generating sales and traffic online
  • The importance of using push notifications and chatbots 
  • How to lead potential customers to opt in for your chatbot
  • What is on the horizon for Steve’s e-commerce and blogging spaces 
  • The importance of balancing business life and family life

 

How to Connect with Steve:

 

 

Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:

 

 

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How You Can Support In The Trenches

 

Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.