Episodes
Monday Jan 29, 2024
ITT 234: Million Dollar Weekend with Noah Kagan
Monday Jan 29, 2024
Monday Jan 29, 2024
Noah Kagan is the founder of AppSumo, dubbed the premier software deal site for solopreneurs, and 8 other million-dollar businesses. He is an entrepreneur with a keen eye for unique business angles and the innate ability to transform the ordinary into extraordinary revenue streams. In his book “Million Dollar Weekend”, Kagan brought to light the company's behind-the-scenes strategies.
These insightful revelations cemented Kagan's reputation as an innovative storyteller in the digital marketplace. His approach is laced with a no-nonsense attitude, challenging others to look within and extract their unique selling points.
Noah's story exemplifies how, with the right perspective, even the commonplace elements of a business can be repackaged into bestsellers, encouraging entrepreneurs to reexamine the overlooked facets of their operations for hidden gems of opportunity.
In this broadcast, Noah Kagan and I talk about (timestamps):
[00:00:00] Introduction to Noah Kagan and his book “Million Dollar Weekend”
[00:03:37] Thoughts on dealing with self-doubt and finding pride in your work.
[00:06:20] How he has implemented his “Now not How” approach in his own company, as well as used it to help others find success in their business ventures.
[00:10:42] Noah’s advice to entrepreneurs who are unsure where to focus their energy.
[00:16:50] How to create excitement in your business by making boring tasks interesting.
[00:18:31] Advice on not letting incomplete projects weigh you down and living the life you want to live.
[00:20:17] How small and achievable goals lead to successful outcomes.
Relevant Links:
Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:
Subscribe to In The Trenches on iTunes
Listen to In The Trenches on Spotify
Get your weekly dose of In The Trenches on Google Play (Now YouTube Music)
How You Can Support In The Trenches
Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
Monday Jan 22, 2024
ITT 233: The Journey from $0 to $50,000/mo with Robbie Samuels
Monday Jan 22, 2024
Monday Jan 22, 2024
Robbie Samuels is an accomplished networking expert who has dedicated over a decade to teaching people the art of networking at conferences and events. After years of balancing his day job with speaking engagements, Robbie took the bold step of quitting his job to focus on networking full-time. This led him to create his own podcast, "On the Schmooze," which he has been hosting since its launch in 2016.
In 2017, Robbie released his first book, which focused on networking events and became a valuable resource for professionals seeking to build meaningful connections. His expertise and contributions didn't stop there - Robbie ran a successful group coaching program, authored articles for Harvard Business Review, and was even invited to give a TEDx talk.
Everything seemed to be falling into place for Robbie, however, just two months after his TEDx talk was published in January 2020, the pandemic struck, and the world shifted. Suddenly, networking became a challenge as everyone found themselves confined to their homes.
Despite the unforeseen circumstances, Robbie's passion for networking remained unwavering. He adapted to the new virtual landscape and continued to share his insights and strategies online, helping individuals navigate the world of remote networking. Robbie's story is a testament to his resilience and determination to empower others, proving that even in the face of adversity, networking remains a crucial skill for personal and professional growth.
In this broadcast, Robbie Samuels and I talk about (timestamps):
[00:00:00] Introduction to Robbie Samuels
[00:02:33] How he got to the belief that 10k a month is easy to earn, and how he is helping other people to achieve the same.
[00:08:29] Benefits of learning new things and teaching others while being only a few steps ahead.
[00:13:05] How to quickly adapt and experiment through unpredictable situations to align with the needs of clients.
[00:17:22] Discussing AI tools and their potential for value.
[00:19:47] How to generate interest and convert it into sustained following and deeper connections.
[00:29:01] Why embracing online engagement in small niches can lead to new ideas and opportunities.
[00:32:45] Robbie’s tips for leading Zoom calls and increasing engagement.
[00:37:09] Discussing online and in-person event planning - what are some mistakes people make and how Robbie helps solve them.
[00:46:33] Where to get in touch with Robbie Samuels.
Relevant Links:
Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:
Subscribe to In The Trenches on iTunes
Listen to In The Trenches on Spotify
Get your weekly dose of In The Trenches on Google Play (Now YouTube Music)
How You Can Support In The Trenches
Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this
Monday Jan 15, 2024
ITT 232: Book to 6-Figure Business With Jane Duncan Rodgers
Monday Jan 15, 2024
Monday Jan 15, 2024
Jane Duncan Rogers is an accomplished author, entrepreneur, and award-winning Life and Death coach. She is passionate about creating a world where dying, death, and grief are considered a natural, normal, and nourishing part of the conversation, with end-of-life plans becoming as commonplace as birth plans.
In today's conversation, we dive into Jane's journey from a self-published book to a thriving 6-figure business. We explore her experiences in the longevity space, her personal memoir, "Gifted by Grief," and the birth of her company, Before I Go Solutions. Jane shares her insights on end of life planning, the importance of leaving a legacy, and the training she offers for individuals interested in becoming end of life plan facilitators.
I hope you enjoy today's conversation, and if you do, please share this interview with others, and leave a review on iTunes, Spotify, or wherever else you're listening to this.
[00:00:00] Introduction to Jane Duncan Rogers and the story of how she wrote and published her book “Gifted by Grief”.
[00:03:58] How her passion project educating people on end of life planning became her company “Before I Go Solutions”.
[00:08:04] On developing her legacy through courses, facilitator training, workbooks etc.
[00:11:12] Who is Jane’s clientele and how she defined the market for her business?
[00:16:03] Jane talks about what the End of Life Program is like and some of the unexpected planning and decision-making people might not know about.
[00:21:21] Jane talks about the future of the end of life market, as well as her plans for the future, both in business and writing.
[00:25:57] Where to get in touch with Jane Duncan Rogers - to learn more, get her books or work with her.
Relevant Links:
Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:
Subscribe to In The Trenches on iTunes
Listen to In The Trenches on Spotify
Get your weekly dose of In The Trenches on Google Play (Now YouTube Music)
How You Can Support In The Trenches
Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
Wednesday Aug 16, 2023
Wednesday Aug 16, 2023
Nicholas Todd Bullock (NT Bullock) is the founder of Sequential Pictures. He is a filmmaker who discovered his passion for creating videos long before the advent of YouTube. In the mid-90s, he got hold of his father's camcorder and fell in love with capturing moments on camera. Despite the limitations of the time, like the absence of editing software like Final Cut Pro or access to free training and tutorials (again -- this was pre-YouTube), Bullock persevered. He worked multiple jobs to save up for a computer and a video capture card, recorded tons of skits and short films with his friends, and eventually published his work online -- and went viral with one of his first parodies published on youtube: "STAR WARS: A Lost Hope".
Since then, he's filmed and produced dozens of short films, parodies, and skits, as well as feature films.
In today's conversation, Todd shares his 'origin story', how he got started in film, what inspired him to create and publish these skits and parodies, what the reception has been, including the ups and downs of being a creator in a world that tends to hammer those who are inventive (including, in my words, YouTube's crazy and unfair copyright "standards", shadowbanning, and more).
We also talk about Todd's recent near-death experience (including multiple trips to the ER, 17 days in the hospital, and losing weight till he weighed only 89 pounds), how this has impacted his career, and how he's rebounding (including what's coming next from him).
As an aside, if you feel compelled to support Todd, you can find a gofundme for his health challenges here, and hopefully, I've inspired him to set up a Patreon account, which may be live in the near future.
I hope you enjoy today's conversation, and if you do, please share this interview with others, and leave a review on iTunes, Spotify, or wherever else you're listening to this.
In this broadcast, NT Bullock and I talk about (timestamps):
[00:00:00] Intro to the filmmaker NT Bullock
[00:08:39] NT Bullock's journey, early online success, and learning process.
[00:17:17] How learning and adapting online facilitates the creative process.
[00:20:57] The challenges with measuring or projecting the time to complete a project (and why NT Bullock focuses on "getting the job done" instead of hitting specific 'metrics')
[00:27:35] The early days, the struggle to monetize content, and how he found success.
[00:39:33] How NT Bullock got started with paid film gigs (including car commercials), how he financed his movies, and why he prefers making shorts over feature length films.
[00:46:32] Why NT Bullock doesn't use Pateon (but should!)
[00:53:06] YouTube's unfair copyright policies and why they limit revenue and visibility.
[00:57:58] The challenges of making and selling creative projects (or the pain of commercializing art)
[01:11:41] Redubs, the Dune film, and what inspires NT Bullock's art.
[01:15:43] Health struggles, his near-death experience, business setbacks, and the uncertain future.
[01:24:03] Wrap up and what's coming next
Monday Sep 20, 2021
ITT 230: Pay What you Want Pricing with Justin Brooke
Monday Sep 20, 2021
Monday Sep 20, 2021
Justin Brooks is the founder of Adskills.com, the world's largest online school for digital advertising. His company teaches advertisers how to install proven campaign frameworks and training the next generation of media buyers and connecting them with great clients or jobs.
Today, we’re gonna dive into his experiments and forays into “pay what you want” pricing, what he loves about it, what has worked well, and also what hasn’t.
In this broadcast, Justin and I talk about:
- Justin’s company AdSkills and how long he’s been in the business of selling courses
- What payment model he prefers to use when delivering his services
- Justin’s foray into “pay what you want” pricing
- How the “pay what you want” pricing model surpassed “free plus shipping” in a split test and what happened when he introduced “bump selling”
- Some of his other findings from the split test experiments
- How he utilized “pay what you want” to boost sales and draw in customers at a coffee shop meetup
- What is Justin’s philosophy behind which product to offer as “pay what you want”
- “Pay what you want” as a way to acquire great testimonials and happy customers
- Ways to incentivize a higher contribution when using a “pay what you want” model
- How “pay what you want” changed Justin’s life and business
- Some things he wishes he knew before he started using this pricing model and the biggest surprises he encountered while using it
RELEVANT LINKS:
Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:
Subscribe to In The Trenches on iTunes
Listen to In The Trenches on Spotify
Get your weekly dose of In The Trenches on Google Play
How You Can Support In The Trenches
Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.
Tuesday Feb 02, 2021
ITT 229: Behind the Scenes of the Founding of Comedy Central with Art Bell
Tuesday Feb 02, 2021
Tuesday Feb 02, 2021
Art Bell is the former TV executive who founded The Comedy Channel, which became Comedy Central. He continued his television career as President of CourtTV. After Art left the TV business, he took some writing courses and found he loved writing. Constant Comedy: How I Started Comedy Central and Lost My Sense of Humour is his first book, not counting a humor book he wrote with a couple other guys while at Comedy Central.
Today, Art and I are going to talk about creative processes, the business of comedy, and the up and down journey that entrepreneurs and creatives go through.
In this broadcast, Art and I talk about:
- Art’s journey to finding what he actually wanted to do for his career
- The inspiration behind his book Constant Comedy: How I Started Comedy Central and Lost My Sense of Humour
- Why you need to use every skill in your toolkit, no matter the job
- How Art managed the leaps between professions
- The importance of knowing and believing that your idea is inevitable and how to use that knowledge to make it happen
- The various ways Art bootstrapped his idea for Comedy Central
- The single thing people are looking for when you pitch an idea
- Art’s best tips for divvying up roles after a merger or acquisition
- Some of Art’s most creative ideas when it comes to marketing
- Art’s best advice for creatives wanting to make a name for themselves
RELEVANT LINKS:
Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:
Subscribe to In The Trenches on iTunes
Listen to In The Trenches on Spotify
Get your weekly dose of In The Trenches on Google Play
How You Can Support In The Trenches
Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.
Monday Aug 24, 2020
ITT 228: Inside SYSTEMology with David Jenyns
Monday Aug 24, 2020
Monday Aug 24, 2020
David Jenyns is the author of SYSTEMology, host of the Business Systems Simplified podcast and a serial business owner. Recognised as a high achieving businessman, you will find many of his keynotes on YouTube.
In today’s episode, David and I discuss his proprietary 7-step process for systemizing your business. We break down the method for those looking to turn an early startup success into a repeatable process that can scale with you and your business. Because if you don’t have systems, you don’t have a business. Period.
In this broadcast, David and I talk about:
- How the renowned Michael Gerber changed David’s business adventure
- The benefits of applying a systematic approach to starting a business
- Why you need to consider working on projects for free
- Linearity of business growth and why is it important
- Identifying and understanding the values of being a system thinker
- Embracing systems and processes to systemize your business (even if you’re not tech savvy)
- David’s go-to process for evaluating businesses and their systems
- 10-15 must-have systems that move the needle in your business
- David’s 7 steps to system optimization (have a pen and paper ready)
- Changing the direction of your business with a 3-step 1-page outline
- Hiring a systems process professional so that you can finally step out of your business
- David’s best tip for increasing the value of your business
How to Connect with David:
- system hub
- systemology.com
- Twitter: @davidjenyns
Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:
Subscribe to In The Trenches on iTunes
Listen to In The Trenches on Spotify
Get your weekly dose of In The Trenches on Google Play
How You Can Support In The Trenches
Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.
Monday Aug 17, 2020
Monday Aug 17, 2020
Chris Prefontaine 3- time best-selling author, founder and CEO of SmartRealEstateCoach.com and host of the Smart Real Estate Coach Podcast. Chris founded Smart Real Estate Coach in 2014, bringing in his son Nick, daughter Kayla, and son-in-law Zachary to help grow the company. Chris and his team coach investors on how to properly scale and automate their real estate investing businesses throughout North America, without using their own cash, credit, or taking out bank loans to buy a property. Chris and his family buy and sell homes in their own market every month and then mentor, coach, and consult students and associates all around North America to do the exact same thing.
I brought Chris onto the podcast today to talk about how to invest in real estate with no capital. Not only that, but Chris shares pretty much everything you need to know about real estate in 2020 and beyond.
In this broadcast, Chris and I talk about:
- The low-down on how Chris broke into a saturated industry
- Effective real estate investing during the pandemic
- The do’s and don’ts when buying property
- Chris’ best tips on purchasing property with no credit or money down
- How to capitalize on the economic forces during the next 6 months
- What the outlook for the real estate industry is in 2020 and beyond
- Tips on making deals outside of the conventional loan system
- The best way to find a niche that interests you
- How to approach experts in your field of interest to mentor you
- Why you need to learn about economic trends in your desired niche
How to Connect with Chris:
- SmartRealEstateCoach.com
- Check out Chris’ book: Real Estate On Your Terms: Create Continuous Cash Flow Now, Without Using Your Cash Or Credit
Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:
Subscribe to In The Trenches on iTunes
Listen to In The Trenches on Spotify
Get your weekly dose of In The Trenches on Google Play
How You Can Support In The Trenches
Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.
Monday Aug 10, 2020
ITT 226: How to Start and Grow a Podcast in 2020 with Michael Neeley
Monday Aug 10, 2020
Monday Aug 10, 2020
Michael Neeley is an authority strategist, business mentor and podcasting veteran. Along with hosting many podcasts, Michael is a writer, a motivational speaker, a personal development coach, and the creator of the transformational program The Art of Forgetting.
In today’s conversation, Michael and I discuss the ins and outs of starting a podcast in 2020 from tax write offs to gaining tremendous traction relatively quickly. If you’re thinking about starting a podcast, then grab a pen and paper and take some notes.
In this broadcast, Michael and I talk about:
- How have podcasts changed from 2003-2020
- Why 2020 is the perfect year to start a podcast
- Clever ways to set the initial focus of your podcast
- The best way to plan your podcast episodes in advance
- Michael’s top recommendations regarding podcast sponsorships and advertising
- How to make money from your podcast
- The low down on tax write offs for podcasters
- Embracing evergreen content rather than hot button content
- Michael’s traction boosting podcast “growth hacks”
- Talking Tech - What you need to know about production, software, hardware, and hosting platforms
How to Connect with Michael:
- www.michaelneeley.com
- THE SIMPLE 5-STEP PROCESS TO LAUNCH A ROCKIN’ PODCAST
- Facebook: @ArtOfForgetting
- Twitter: @michaelkneeley
Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:
Subscribe to In The Trenches on iTunes
Listen to In The Trenches on Spotify
Get your weekly dose of In The Trenches on Google Play
How You Can Support In The Trenches
Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.
Tuesday Jun 09, 2020
ITT 225: Leading with Style with David McKnight
Tuesday Jun 09, 2020
Tuesday Jun 09, 2020
David McKnight is the founder of McKnight Image Lab and the author of The Zen Executive Presence. He is an image consultant and professional coach who specializes in helping ambitious and busy professionals craft and leverage their personal image and brand to generate wealth, success and confidence.
In today’s broadcast, David and I discuss where style and leadership intersect and how to leverage your appearance and presence to get promotions, grow your business, and be more confident in social settings.
In this broadcast, David and I talk about:
- David’s incredible journey from stylist to consultant
- Using your appearance to differentiate yourself from the competition
- The importance of using your image and style intentionally to signal confidence, credibility and capability
- The four aspects of your clothing that you need to be aware of
- What is the most powerful item you can have in your wardrobe
- Understanding and implementing David’s “Triangle of Power”
- David’s explanation of the four pillars of Executive Presence
- Why you need to be aware of others perceptions of you
- David’s best tips on how to exude confidence while on video or audio calls
- The one item you should invest in for high-quality video calls
- What is the fastest and easiest way to establish a personal brand
How to Connect with David:
- www.mcknightimagelab.com
- The Zen Executive Presence
- Get David’s free book Leading With Style
Get the Latest Broadcasts of In The Trenches on Your Favorite Podcast Platform:
Subscribe to In The Trenches on iTunes
Listen to In The Trenches on Spotify
Get your weekly dose of In The Trenches on Google Play
How You Can Support In The Trenches
Did you enjoy today's broadcast of In The Trenches? Please click here to leave an honest rating and review on iTunes. Your review helps me spread the word of this podcast, which allows me to line up amazing guests and continue to produce this podcast ad-free. Thanks so much in advance for your support.
Podcast and show note production by Nives Kurjak. Click here to get 10% off your podcast production for life.