ITT 039: How to Pivot a Business with Chris Mance

April 17, 2015

Chris Mance is a software engineer and the founder of Nichevertising, software that gives authors, podcasters, and thought leader businesses the power to engage with influencers and build their following. What Chris Mance and I talked about in this broadcast:

  • How Chris went from the corporate world to launch his business
  • How Chris built Nichevertising into what it is today, pivoting multiple times along the way
  • Nichevertisings pricing model and how Chris moves customers along the sales funnel (from free to paid)
  • How Chris developed a system to maximize the effect of twitter for businesses
  • Where Chris sees the future of Nichevertising and how he plans to grow from here

Where you can contact Chris:

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